COUNTRYFILE viewers were left unimpressed after the show focused on how the countryside can help combat fast fashion.

Anita Rani spoke with fashion designer and Great British Sewing Bee judge Patrick Grant to find out about the growing field to fashion movement.


Patrick, who is behind a movement to revive the flax industry, explained all to Anita. 

The industry which created home-grown linen was once a regular feature of British agriculture.

Elsewhere in the programme, Anita was shown how you can grow woad to dye locally-produced cloth. 

Anita began the programme in Blackburn which she explained was once at “the heart of a booming textile industry”.

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She continued: “But as we became hooked on fast fashion in the mid 20th century manufacturing here slumped, unable to compete with cheap imports.

“Fashion is one of the worst climate criminals, it uses and pollutes billons of litres of waters and is responsible for around four percent green house gas emissions and up to 10 percent of insecticide use. 

“So, is the solution to grow our own clothes?”

But not all Countryfile viewers were pleased with the focus on fashion in agriculture and took to Twitter to comment. 

Alongside an array of angry-faced emojis, one person penned: "What the hell does this have to do with the countryside?"

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Another said: "Even Countryfile is becoming too political with what it's churning out.”

While a third added: “Countryfile is boring tonight and that's even before we've got to Adam, the pretend farmer."

Countryfile continues on BBC One on Sunday at 5.15pm.

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