The Sims family appeared on Good Morning Britain this morning (July 26) to promote their new reality TV show.
Joining hosts Charlotte Hawkins and Ed Balls was Chloe, 40, Demi, 25, Frankie, 27, and brother Charlie, 30.
However, Demi had arrived late for the early morning interview and was forced to appear on TV without her usual glam.
Known for their immaculate make up, the Sims sisters are never without a full face, including a set of lashes and Demi revealed she didn't have time to put hers on before appearing on TV.
Giggling, she said: "I didn't even have time to stick my lashes on, so let's not judge me!"
The Sims siblings, who shot to fame on The Only Way Is Essex, are set to release a new reality TV show on Only Fans TV which will follow their lives and show them in a different light than viewers have seen before.
Joining hosts Charlotte and Ed on the GMB sofa, Chloe had to correct Charlotte who had introduced them as a family who who had gone, "from Basildon to Beverley Hills".
Chloe said: "We're not from Basildon, hun" before laughing and adding: "It's alright we'll let it go."
When asked if it was a hard decision to leave TOWIE, Chloe said: "It was really hard and it wasn't a light decision. I'm so excited that I've took the leap and we're going to live our dream life together."
She continued: "With this show you're going to see a good insight into our real lives. You got to see portions of our personality (on TOWIE) but you didn't get to see what we're like first thing in the morning"
"Is this how you are first thing in the morning?" asked Ed. "No," they laughed. "We've had an hour's worth of glam."
Frankie said the "warts and all" style of the new show will "take some getting used to" and added: "We're always seen in full glam with hair and make up done so it will be completely different. We want to keep it as raw as possible and completely authentic."
Charlie, who manages his sisters, will be joining them on TV for the first time. "We call him the 'brother-ger'" said Frankie. "Is that not crazy?" said Charlotte, to which Frankie replied: "It can be a little bit tense. We've all had our moments."
Addressing the fact that their show is on Only Fans, which is known as an adult-content subscription platform, Demi said: There is obviously a bit of a taboo around Only Fans."
Brother Charlie jumped in to clarify saying: "OFTV is more like the sister platform, and it's stepping away from the explicit and nudity side. It will be suitable for anybody to watch."
The new show is currently in pre-production and is expected to launch in 2023.
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