Dragons' Den viewers baffled as £85 nose filter gets colossal investment

Dragons’ Den viewers were left baffled by last night’s episode, as a nose filter costing £85 got a huge investment.

Entrepreneur Carina appeared on the BBC One series, seeking a £50,000 investment for a 2.5% stake of her Nosy invention – a nose clip to prevent people from breathing in pollution.

Presenting the product, the businesswoman vowed her goal wasn’t ‘just to make millions, it’s to completely redefine the way we approach breathing with something that is going to take over the world’.

Her pitch didn’t get off to the best start as the Dragons – Peter Jones, Sara Davies, Touker Suleyman, Deborah Meaden and Tej Lalvani – struggled to attach the prototypes over their noses.

The majority of Dragons announced that the product, which retails for £85, wasn’t quite up their street, but Carina sparked a bidding war between two stars.

Touker offered her the full £50,000 that she had asked for, but for a whopping 25% equity – 10 times the stake she was initially looking to give away.


Tej then trumped this, giving her the money she required but for 15%, on the basis that the product actually works – with Carina snapping this up.

However, while she was understandably thrilled by having a prestigious businessman on board the Nosy crew, fans watching on from home were gobsmacked that the filter had been commissioned.

Flocking to Twitter to discuss the scenes, a fan penned: ‘#dragonsden I am howling with laughter at the nose mask.’

That nose thing will never take off! £85.00 for a plastic nose?!! #DragonsDen

#dragonsden is all a bit surreal tonight. Nose beak thingys and powder to get sand off. What???

#DragonsDen Do you have a diary?
Is it April 1st
An £85 nose filter 😳 pic.twitter.com/xRRsAYZKa8

‘Nose air filters. Shouldn’t we just address the issue of air pollution? #dragonsden,’ another suggested.

A Twitter user predicted: ‘That nose thing will never take off! £85.00 for a plastic nose?!! #DragonsDen.’

‘It’s just a nose shape with a f**king filter in it! Filter masks cover your nose & mouth for 50p a pop. Not 85 quid. Ffs. #DragonsDen,’ one fumed.

As many, many more questioned whether it was a delayed April Fool’s prank.

Dragons’ Den continues on Thursdays, at 8pm, on BBC One.

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