Emmerdale hunk Max Parker raised temperatures on Instagram this week, thrilling soap fans by posing with his shirt off.
The hunk, who plays heartthrob Luke Posner in the hit soap, smouldered as he made sure his buff chest was the centre of attention.
The actor, 28, angled the photo from the chest up, clearly proud of his results from hours spent in the gym.
Max revealed a new beard in the snap after sporting the stubbly look for the past few months.
Proudly commenting on his new look in the caption, Max said: "Beard is BACK".
His fans were floored by the snap and rushed to the comment section to give their approval.
"The hottest ginger in town," one said.
Another wrote: "You are gorgeous."
The buff lad often flashes his ripped torso on his Instagram page.
Earlier this year he shared a snap which ensured his ripped abs were centre stage.
Donning a dark cap, Max smouldered as he gazed down the lens and snapped away.
Joking about his fair skin and ginger barnet, Max captioned the shot: "Braving the sun…I’ll give it 5 mins."
This week Emmerdale fans were left suspicious of Luke Posner, convinced his interest in Victoria Sugden's inheritance has a sinister edge.
Vic, played by Isabel Hodgins, recently discovered she inherited local farmland after her grandmother Annie's death.
Moira Dingle (Natalie J Robb) used the same land for farming and was horrified to learn Vic had plans to sell it on to the highest bidder.
Tuesday's episode saw Victoria pay a nervous Moira a visit, promising not to sell the farmland in a gesture of friendship.
Though Luke previously recommended selling the land for financial stability, Vic decided to go with her gut and honour Moira's request.
Emmerdale viewers were relieved, but some feared Luke could interfere, pressuring Vic to take back her word.
Over on Twitter, one wrote: "Bet Luke won't be too happy about Vic's decision.. something was off about him last night."
"Victoria's made the right choice I hope Luke doesn't change her mind," added a second.
And a third wrote: "Guarantee luke will interfere."
Victoria and Luke recently rekindled their relationship, deciding to give things a go for a second time after splitting months previously.
However, in a strange twist, Monday's episode saw Luke interrupting Vic and Moira as they discussed their plans for the farm, raising a few eyebrows.
Certain viewers felt Luke's interest in the property was suspicious, concerned he was hoping to profit from the sale of the farmland himself.
One wrote: "Why is that Luke getting involved?"
Another tweeted: "Luke's very vocal over something that's got f**k all to do with him."
"I hope I'm not the only one who is suspicious of Luke.. something about him tonight just didn't sit right," wrote a third.
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