HBO Max and HBO Top 44 Million Subscribers

Jennifer Maas

HBO Max

HBO Max and HBO have reached 44.2 million U.S. subscribers, AT&T revealed in its first-quarter 2021 earnings report Thursday. That’s up from the 41 million combined subs the company reported at the end of 2020, a tally that beat the company’s initial projection by two years.

To put that in context: Disney+ shot past 28 million subscribers within its first three months and last month surpassed 100 million subscribers, a milestone it reached years ahead of schedule. AT&T reported at the end of January that it has around 61 million subscribers between HBO and HBO Max around the world, and now has nearly 64 million globally.

The ad-supported tier of the $14.99/month HBO Max will launch in the U.S. in June. A price has not yet

AT&T reported its first-quarter 2021 earnings Thursday, revealing it had beaten analysts’ expectations for both earnings and revenue in the quarter that saw the theatrical and HBO Max release of “Godzilla vs. Kong” and the airing of NCAA March Madness. You can read more about the company’s Q1 2021 earnings here.

AT&T executives will host a conference call at 8:30 a.m. ET to discuss the results in greater detail.

More to come…

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