Joe Swash stunned TV viewers when he admitted he thought butter was pretty "sexy" as a last minute Valentine's Day gift.
The star was taking part in the BBC's Blankety Blank, and the panel were asked for ideas on something to buy at the late night garage if you forgot to get your loved one a present.
Joe, who is married to Loose Women's Stacey Solomon, answered: "Butter!"
READ MORE: Inside Stacey Solomon's journey from troublesome teen mum to millionaire TV icon
Host Bradley Walsh and the rest of the panel looked shocked at his suggestion.
"I was trying to think of something sexy!" the actor replied, saying there wasn't much else sexy at the garage.
"I think, bit of butter…" he said.
"But what are you doing with the butter?!" demanded Bradley.
"There's a few things you can do with butter," said Joe, as everyone started to laugh. "I just thought maybe rub it on each other.
"It's tasty, maybe have a bit of toast when you are finished. Or a crumpet!"
Viewers thought Joe's gift idea was utterly hilarious.
"Joe Swash buys butter from the petrol station?!" one said on Twitter.
One person tweeted: "Oh @StaceySolomon you’ve got a winner there. Just out of curiosity does Joe often buy you butter when forgetting a gift?"
"Omg Joe and butter!!!" tweeted another viewer, adding some crying with laughter emojis.
"U can guess what Joe & Stacey do with there butter then," said someone else.
"Joe Swash buying butter instead of flowers," remarked another viewer.
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One commented: "I suddenly know far too much about Joe Swash and Stacey Solomon's private lives."
Others said how funny the TV star was on the game show, with one even calling him "a legend".
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