Singer Sinitta, 54, took to the stage in Trafalgar Square in a particularly eye catching outfit during the annual parade.
Vicky Pattison shared a shot of herself wearing a plunging rainbow print swimsuit.
The 30-year-old wrote alongside it: “Love is love. Enjoy #pride everyone.”
Little Mix star Jade Thirlwall posted a photo of herself in a rainbow-striped top on Instagram and told fans: "To all of our LGBTQ+ fans…we LOVE you for who you are and are born to be.
"Pride is a time to come together, to celebrate and spread love and acceptance without exception whilst learning and knowing the history of why Pride exists in the first place.
"As an ALLY I promise to never stop supporting your rights, using my platform to raise awareness and challenge any form of homophobia/biphobia/transphobia.
"Also I'd like to thank @stonewalluk for welcoming me into their family and educating me on all things and teaching me what it takes to be a true Ally. HAPPY PRIDE EVERYONE."
Kylie Minogue joined in the celebrations writing "Happy #Pride London!!" on Twitter, with heart and rainbow emojis.
Comedian Russell Brand said: "Happy #PRIDE – Lesbians, Gays, Bisexuals, trans-folk and Queers – "It's coming OUT!”
He wasn’t the only one to make a football reference in his post, as Nicholas Grimshaw cheekily declared:
“OMG if England win AND it’s Pride….It’s Coming Homo!”
Alexandra Burke also took to the stage, as did Sophie Ellis-Bextor.
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