Tess Holliday hits back at Piers Morgan over calling her Cosmo cover ‘dangerous’

Tess Holliday has hit back at GMB presenter Piers Morgan for blasting her Cosmopolitan cover.

He spoke out on his show, suggesting the magazine’s editor, Farrah Storr, is "celebrating morbid obesity" by putting a plus-size model on the front cover of the magazine.

Farrah appeared on the she to defend the cover, while Tess spoke to This Morning’s Phillip Schofield and Holly Willoughby about it, saying it was a shame there was not "kindness" from him over the issue.

Tess said: "I think when someone builds a reputation by going around doing stuff like this, you just have to brush it off at the end of the day.

"I’m not doing this for people like Piers, I’m doing this for women around the world that need to see someone that look like me to feel less alone and to understand that the way they look is beautiful.

"The majority of my following is not plus-size. At the end of the day we all have issues with our bodies, I’m sure Piers has them as well. We can go along with a bit of respect and kindness but unfortunately not in this case."

Tess said the atmosphere in the shoot was "full of energy" and described how emotional she became when she was first told and on the day itself.

She said: "Farrah messaged me on Instagram and when I got the message I screen shot it and sent it to my publicist to see if they thought she was kidding… I think I cried for the next three weeks, after that I was very excited.

"[On shoot day] I was quite emotional. I cried all throughout the day because I felt really grateful for the opportunity. It was a really memorable day."

On whether her image does incite a celebration of unhealthy lifestyles, Tess said: "I can’t even entertain that, especially because I’m not putting myself on the cover saying, ‘hey, let’s all gain 300 pounds and be fat.’

"I’m literally just existing in my body, I don’t have to prove I’m healthy to anybody… my health is no one’s business and we could be talking about models that smoke two packs a day that no one sees.

"My message is not, ‘let’s all be fat,’ it’s, ‘let’s love yourself no matter how you look in your current body as your mental health is far more important before you think about your physical health.’"

This Morning airs weekdays at 10.30am on ITV.

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