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Holly Willoughby was left completely mortified on This Morning after accidentally sending a text to an unnamed man saying she needed a new "bra".
The 40-year-old has actually been trying to bag a new barbecue, planning ahead to the summer, when she sent a text on an ad break on the ITV show.
But as she fired the quick text off, she noticed it had been sent with a rather embarrassing mistake – she'd said: "I need a new bra," instead of: "I need a new one."
Holly let viewers in on her awkward mishap though, as she and co-host Phillip Schofield fell about laughing.
Phillip was a bit confused as to why she'd even need a new barbecue given the cold January weather, but Holly was adamant that was what she'd meant to say.
Soon, she glanced at her phone again and noticed the mystery man had replied, saying: "Thanks for letting us know, but I'm not sure this was meant for us."
Holly quickly added: "They have done laughy faces, thank God!"
A little later, Phil asked Holly how she fixed the situation, as she assured him everything was fine now.
She said: "I said 'I meant one'… didn't correct it, I just moved on and it was fine."
That wasn't the end of the story though, as Holly realised they'd actually be talking about bras – sports bras, to be precise – moments later on the show.
"I wish we weren't talking about sports bras," she said in a defeated voice.
Unluckily for Holly, she couldn't just relax after her awkward text blunder, as she was heading straight to the Loose Women studios for a chat with her ITV co-stars.
And it's far from her final television appearance of the week either as she and Phil will be back on ITV on Sunday night.
The duo rarely ever present This Morning on a Friday, but Phil reminded viewers at the end of Thursday's episode that they would be on Dancing On Ice on Sunday.
The skating show launches this weekend, with the likes of Sally Dynevor, Bez, Liberty Poole and Ben Foden in the line-up.
This Morning airs weekdays at 10am on ITV
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- This Morning
- Holly Willoughby
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