TODAY fans are in stitches after Hoda Kotb revealed a cringe-worthy detail about a NSFW body part live on-air.

Hoda and her former co-host Kathie Lee Gifford had a laugh back in 2013 while discussing female grooming habits on a Today's Talk segment.

Hoda, now 57, and Kathie, now 68, kicked off a segment discussing "what your grooming says about you."

It all kicked off as Kathie said: "I have friends who like landing strips and some of you are in this room right now and that's just wrong."

Kathie pointed around the studio as people on set off camera were giggling as Hoda appeared skittish.

Hoda asked: "Why is it wrong?"

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Kathie announced: "It's just wrong."

After some overlapping banter, Hoda interjected: "If you're a girl who has a landing strip, you're the kind of girl who never has to pay for a date, you always wear a thong and you'll attempt things you know you're going to be successful at."

Hoda then continued: "Now, if you do bald – and there are people who do – you never do anything halfway. Your dishwasher is perfect, you're OCD – "

Stopping mid-thought, Hoda said about Kathie: "That sounds like you!"

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She laughed in response: "Now I know this is BS, because that is not me."

Pointing at Kathie, Hoda then continued: "Now, if you don't do anything down there, you probably have strong conviction, you don't own a flatiron, you sing Joni Mitchell in the shower and you order your steaks bloody."

After more banter and laughter over the topic, Kathie directly asked Hoda: "Which one are you, missie?"

Hoda confessed: "I'm the landing strip."

Kathie reacted open-jawed as crew members on set cheered and laughed.

Hoda laughed, "You asked and I answered," and tried to move onto the next segment.

Kathie wouldn't let the moment go, however, as she said: "I want to have a little more fun with this. Hoda just told the whole world she has a landing strip.

"These things live on in infamy, Hoda!"

Kathie Lee Gifford left the NBC network after 11 years in 2019.

FANS REACT

Even though the clip has resurfaced from 2013, fans still have strong reactions to Hoda's confession.

One fan said about the clip: "She just moved up a notch in my book!"

Another commented: "I love Hoda, she's so real and she's just lovely."

A third said: "I love Hoda – how can you not love her? She seems so cool."

TV FEUD

Now, Hoda co-hosts on Today with Savannah Guthrie, 50.

The Sun previously reported even though Savannah and Hoda appear friendly toward each other on TV, a source close to production recently revealed to The Sun that the co-hosts secretly "can't stand each other." 

The insider added that Savannah "thinks of herself as a real news person," while Hoda is seen as "the lightweight that drank wine with Kathy Lee Gifford." 

Amid the rumored feud between Savannah and Hoda, fans pointed out an uncomfortable interaction between the two of them during a recent episode.

Savannah looked furious as her co-host cracked a sarcastic joke about her that she didn't seem to approve of.

During a segment on how to “stay safe and cool” in the summer, Savannah and Hoda stood on opposite ends of the set, with a few others between them.

The distance didn't stop the pair from having an awkward moment on live TV, though.

“Ok, Savannah’s excited about this one,” Hoda said with a straight face as she pointed to the tip of “naked is best” when it comes to staying cool while sleeping.

“No, I’m not,” Savannah fired back from the other side of the room.

Hoda shot back: “That’s not what I heard. I heard that she liked it.”

AWKWARD!

The camera then panned over to Savannah as she rolled her eyes at Hoda during the uncomfortable moment and told her: “You know that I hate nakedness!”

Despite sleep specialist Dr. Carol Ash trying to move on and share more tricks, Hoda decided her moment with Savannah wasn’t over and interrupted to turn back to her co-host for another comment.

“You don’t need to be embarrassed, Savannah, it’s OK. It’s really good, it’s really OK.”

Savannah looked uncomfortable by the whole conversation and held up her hands and backed away a bit, trying to plaster on a smile.

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“Great segment! Awkward Hoda and Savannah moment though,” one fan noted.

Others pointed out all of the “drama” between the two hosts.

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