Sony/3000 Pictures/Hello Sunshine’s Where the Crawdads Sing is off to a great start in the pandemic, particularly for a largely female-skewing property with $2.3M off Thursday showtimes that began at 3PM in 3,150 theaters.

Again, previews aren’t always a perfect science for smaller movies at the box office, but interesting to note that the film came in not to far under the $2.5M that the Sandra Bullock-Channing Tatum romantic comedy adventure The Lost City made on its Thursday night in 3,400 theaters off 4PM showtimes. That movie opened to $30.4M in the wake of a hot premiere at SXSW. Though it pulled in 61% women, it was broader skewing in its appeal than Crawdads here, which in earlier week projections, was set to $9M-$10M. We’ll see if that changes.

Where the Crawdads Sings’ Thursday night audience loved it with a 93% positive audience score on Rotten Tomatoes and received a 4.5-star PostTrak exit.

A testament to the popularity of Where the Crawdads Sings among its readers; the pic based on the Delia Owens book is blowing away several previews for pics based on Nicholas Sparks’ books, i.e. The Choice ($290K, pre-pandemic number) and The Longest Ride ($625K). It’s a testament, at least as of last night, that the younger female demo haven’t had a movie directly targeted at them for a while. As of January, Where the Crawdads Sing had sold over 12M copies.

Meanwhile, Paramount’s animated movie Paws of Fury didn’t see a robust start with only $505K off showtimes that began at 3PM at 2,650 locations. The pic opens today at 3,475 locations and is only expected to gross around $10M.

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