In recent months the pair, who have five million Instagram followers between them, have ceased sharing pictures of each other online.
A friend of the couple said: "Jim and Tanya are both really sad but the split has been done with love and respect for each other.
"They will stay friends for sure. There was no one to blame they just grew apart."
Male lifestyle blogger Jim was the last to post about his wife on January 31, sharing a picture of them at a luxury hotel in Singapore.
He wrote: "Excellent company for my 31st birthday."
Tanya, who has branched out from online tutorials to acting, has spent much of the year in LA working on her career.
The online vlogger last mentioned her husband online in November last year.
Meanwhile Jim has been busy concentrating on his own projects including a big job with Jaguar.
The pair – who share a net worth of $4million – started dating in 2007 and tied the knot at Babington House in Somerset in 2015, but chose not share the special day with their followers.
Discussing why they kept the event, which was attended by the likes of Joe Suggs and Zoella, private, Jim said: “I just think we wanted our wedding to be very intimate, very private.
“We share so much of our lives, and we wanted a day where we could just turn everything off.
“I didn’t even have my phone on me. It was actually really nice, just to have a day with me and my wife and our really close friends and family.”
The Norwich-born couple splashed out £2 million on a four bedroom home in London a couple of years ago, where they had been living with their dog.
Tanya, 29, started her career by filming make-up tutorials showing people how to create celebrity make-up looks.
The star also films baking videos where she makes homely sweet treats, but has recently been concentrating all her efforts into acting after landing a theatre role last year.
The Sun Online has approached Jim and Tanya's reps for comment.
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