Apprentice fans clock Sir Alan Sugar wearing SEVEN different Rolexes in nine episodes including one designer watch worth up to £90,000
- Sir Alan Sugar has flashed the watches as he points to contestants and fire them
- The business tycoon, 71, sported a £20,000 Cosmograph Dayton Rolex last week
- Eagle-eyed viewers were quick to point out Lord Sugar’s varied Rolex collection
Apprentice fans have spotted Sir Alan sugar wearing seven different Rolexes over nine episodes, including one watch worth up to £90,000.
The business tycoon, 71, flashes the extravagant timepieces as he points to contestants and fires them in the boardroom.
Last week Lord Sugar sported a Cosmograph Dayton Rolex worth £20,000 as he fired Tom Bunday from the competition.
Sir Alan Sugar wore a silver Rolex Daytona worth £20,000 on episode one of series 14 of The Apprentice
On episode two, the business tycoon flashed a silver and black Sky-dweller Rolex worth £20,000
He also donned an 18 carat yellow gold Yacht-Master II worth £30,000 in episode five where Rick Monk was booted from the show after contestants created their own footwear brand.
In one episode Lord Sugar flashed a watch, originally designed for Pan American Airways pilots, worth an impressive £90,000.
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And the seven Rolexes worn throughout the latest series are estimated to have cost Lord Sugar around £230,000.
Eagle-eyed viewers were quick to point out the tycoon’s varied collection of expensive wrist wear throughout the series.
Eagle-eyed viewers were quick to spot Lord Sugar’s vast Rolex collection, which included a Rolex Yacht-master on episode three worth £15,000
The billionaire tycoon wore a silver Rolex with green detail worth £15,000 in the boardroom in episode four
One Twitter user said: ‘Not entirely sure what your cabinet holds more of, is it pristine Rolex’s or ‘you’re fired’ taxi receipts?’
‘@Lord_sugar showing off his exquisite taste in wrist iron. Once again he slays us with his 18 ct GMT-Master II…The London boy done well’
‘Is @Lord_Sugar the new Rolex ambassador, a different model each week!’
Lord Sugar donned an 18 carat yellow gold Yacht-Master II worth £30,000 in episode five when Rick Monk was booted from the show
In episode six, Lord Sugar said ‘you’re fired’ in the boardroom as he wore the impressive Rolex Sky-dweller for a second time
Lord Sugar has also shown off his love for the brand to his 5.3million followers on social media.
Last year he wrote: ‘My old Daytona was stolen @Watchfinder found me the same generation. Great service’
The following month he wrote: ‘Just collected my new Rolex from Michael Spiers. The New Brochure is the best yet, Great Service, Great Shop.’
Lord sugar flashed an impressive silver Rolex Daytona worth £20,000 in episode seven
In one episode Lord Sugar flashed a watch, originally designed for Pan American Airways pilots, worth an impressive £90,000
A source close to Lord Sugar told The Sun: ‘Alan has pulled himself up by the boot-straps through hard work.
‘He has earned the right to splash out on his favourite watches.’
Lord Sugar has also sported other expensive watches in previous series of The Apprentice, with designers including Cartier and Breitling.
Last week Lord Sugar sported a Cosmograph Dayton Rolex worth £20,000 as he fired Tom Bunday from the competition
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