You'll have to chip into your savings if you want to get your hands on Balenciaga's new Lay’s-inspired handbags.
The luxury fashion house just debuted several purses that look just like bags of potato chips — but they're a lot more expensive than the salty snack. Rumor has it that the designer handbags will set you back $1,800, per Hypebeast. (TODAY Food reached out to Balenciaga and Frito-Lay to confirm, but no response yet.)
Much like a bag of Lay's, the leather clutches have a shiny, crinkly texture and come in different colors that represent various chip flavors. In this case, the bags bear the name Balenciaga instead of an individual flavor.
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A post shared by Balenciaga by Demna (@demnagram)
It’s clear from the packaging that the brand had a hankering for several Lay’s flavors, including the following fan favorites: Salt & Vinegar, Limón, Classic and Flamin’ Hot.
Balenciaga’s creative director, Demna Gvasalia, recently showcased the collection on Instagram, giving his followers a look at the bag's silver interior and the nutritional information detailing on the back. The brand also debuted the bags during a recent fashion show.
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A post shared by Balenciaga by Demna (@demnagram)
To tide potential buyers over until the bags are officially on sale next summer, the Lay's crew also shared a video of Balenciaga models strutting down the runway with the crumpled bags in their hands.
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A post shared by Lay's (@lays)
If you're asking yourself what would possess a designer to create a Lay's-inspired bag, you're not alone. Many social media users weighed in on the unique accessory and commented on Gvasalia's Instagram.
"At this point I think Balenciaga is a social experiment 😂," one critic weighed in. “Please don’t 🤮,” another wrote.
After looking at the bags, some social media users had a few suggestions for the brand.
"Can y’all actually fill it to the top with chips? Cause I’m tired. I’ll be your biggest supporter 🙏🏽," one commented. Another wrote, “Waiting for the bbq flavor 👏.”
Meanwhile, other Instagram users got cheeky in the comments section, sharing creative captions.
"Ba~Lays~iaga," one wrote. Another chimed in, writing, "Bet you cant have just one ☝️….Bag 👝🤭🤭🤭."
If the bags do really cost upwards of $2,000, it's a hefty price to pay to show off your devotion to potato chips. But then again, a Lay’s-inspired handbag is certainly more appealing than a pigeon-shaped purse — just saying.
This article was originally published on TODAY.com
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