An unknown 31-year-old father-of-two has beaten the likes of Prince William, Rio Ferdinand and former One Direction star Liam Payne to be named Celebrity Dad of the Year.
Mark Hoyle, also known as LadBaby – whose YouTube videos have earned him millions of social media fans – came out on top of the star-studded list.
He also beat music mogul Simon Cowell, Britain’s Got Talent judge David Walliams, presenter Simon Thomas and Made in Chelsea star Josh ‘JP’ Patterson to the title
Mark, who is from from Nottinghamshire, picked up over three million social media fans by posting videos chronicling his parenting experiences.
He previously said it would take "a miracle" to scoop the prize but was awarded the Clas Ohlson award just before Father’s Day.
"Shocked is an understatement," he told the Daily Star Online.
“Full credit to my awesome army of fans and followers who all made it their mission to help me take home the award.”
Mark said there were "no hard feelings" to the other celebrity dads who lost out on the coveted award.
"If Anthony Joshua, Simon Cowell or Prince William want to pop round to my house and see some of my dad hacks in action I’d be happy to stick on the kettle," he joked.
The designer turned internet star previously said that, since winning the award was so unlikely, he would get a tattoo marking the occasion if it happened.
"I’m a man or my word and the tattoo will be happening," he said.
He said he "wasn’t sure" when he would be getting the tattoo and was currently on the search for a tattooist "that’s up for the challenge."
“I wonder if I’m famous enough to get Beckham’s tattooist now?" He joked.
Mark revealed that his wife Roxanne had teased him over his nomination for the award.
Now that he’s won the award, he’s promised he won’t let her forget it.
Mark’s YouTube videos, posted under his social media pseudonym LadBaby, have regularly gone viral on social media.
His most-viewed video – which has been watched more than 6.5 million times, shows him defying Roxanne to buy a cheap partitioned toolbox instead of a more expensive lunchbox for his 18-month-old son Phoenix.
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