Jamie Oliver has been slammed by critics on social media over a new range of products that includes "punchy jerk rice".
People have been quick to point out that jerk seasoning doesn’t typically go on rice – but chicken, fish and other meats.
The TV chef has been accused of "cultural appropriation" by people on social media, including Labour MP Dawn Butler, the shadow women and equalities minister.
She wrote on Twitter that the celeb’s jerk rice is "not OK" and that his "appropriation from Jamaica needs to stop", adding that jerk "is not just a word you put before stuff to sell products".
She also wrote that Jamie Oliver should get a "masterclass" in jerk by Levi Roots, the creator of Reggae reggae sauce.
Jerk is a type of cooking that originates in Jamaica, where meat is dry-rubbed or marinated in a seasoning made up of all spice, scotch bonnets and other ingredients.
People accused him of cultural appropriation because the ingredients aren’t traditional.
One Twitter user wrote: "I was about to headbutt my desk over this tweet from Dawn Butler because most cultural appropriation brouhahas are nonsense.
"More than 50,000,000 tonnes of wonky fruit and veg is thrown away each year ‘Then I saw this description of Jamie Oliver’s "Jerk" Rice. On what planet can "garlic, ginger and jalapenos" be described as "Jerk"?’
Some people have been quick to jump to Jamie Oliver’s defence: arguing that the UK is a multicultural country and cooking different cuisines isn’t the same as cultural appropriation.
One person tweeted: "Now while I do think Jamie needs taking down a peg or three you’re all getting very silly over this appropriation stuff.
"If no one cooked/ate food from other cultures in the world what a boring life we’d lead."
Source: Read Full Article