Kleenex scraps 'Mansize' tissues after being accused of SEXISM

The company is now changing the name of the tissues to “Kleenex Extra Large” despite being on the shelves for the past 60 years.

Kleenex for Men launched in 1956 and claimed it would “stay strong when wet”.

However consumers have tweeted to Kleenex asking why it was still using the term “Mansize” saying “the world is changing” and “it is 2018.”

One tweeted: “Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018.”

The owner’s of Kleenex Kimberley-Clark gave in to the public demand despite not agreeing with the idea that the original branding endorses or suggests gender inequality.

A Kimberly-Clark spokeswoman said: "Kleenex Mansize tissues have been on shelves for the past 60 years. The brand has been characterised by a much larger tissue size, which is both soft and durable.

"It was launched at a time when large cotton handkerchiefs were still very popular and Kleenex offered a unique disposable alternative.

“To this day, it remains one of our most popular products, with over 3.4 million people buying the tissues every year.

“Thanks to recent feedback we are now rebranding our Mansize tissues to Kleenex Extra Large.

"Consumers may see the new name on our larger boxes in store already."

However, some on Twitter were quick to share their disapproval with the name being changed.

One wrote: “Hi @Kleenex_UK . I want to buy mansize tissues, however you have given in to the vocal and somewhat unhinged 1% who have an issue with that. Please reverse the pathetic and ridiculous decision to rename it before the entire world goes mad.”

One said Kleenex was feeding into “snowflake tyryanny”.

They wrote: “#Mansize tissues have been around for generations The insipid, politically OVER-correct atmosphere has poisoned the brains of millenials – and led us to the situation where corporate directors feel obliged to bow to their every whim STOP FEEDING THE SNOWFLAKE TYRANNY.”

This move comes amid a widespread row of products and their “sexist” labelling.

Waitrose has said it will be changing name of its Gentleman's Smoked Chicken Caesar Roll because of customer complaints.

Amy Lame, who was appointed by London Mayor Sadiq Khan as the capital's first Night Tsar in 2016, shared an image of the product on Twitter and said: "I never knew sandwiches were gender specific. I'm female but thankfully Waitrose let me purchase this anyway."

A Waitrose spokeswoman said: "It's never our intention to cause offence – we're not dictating who should eat this sandwich.

“We hope anyone who tries it will love the distinctive flavours. However, we are planning to change the name of the sandwich soon."

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