Pretty, Vacant but not cheap: New luxury flats in London’s Tin Pan Alley – where the Sex Pistols paid just pennies to live – will now cost £1 MILLION a year to rent

• Six apartments in Denmark Street are being marketed for a £19,250 a week 
• They are located in Chateau Denmark, a new development in the heart of Soho

New luxury flats are available to rent in London’s Tin Pan Alley – where the Sex Pistols and numerous others started out – but they will cost a huge £1 million a year.

With names such as White Wedding, Wild Ones, Forbidden and Hope You Don’t Mind, these service apartments invoke the heyday of rock and roll when London’s Soho was the epicentre of the music industry.

But you wouldn’t just need to have the lifestyle of a rock star to afford their eye-watering prices, you would need to have deep pockets to pay the rent.

The four two-bedroom deluxe apartments, in Denmark Street, and two smaller Flitcroft apartments, in Flitcroft Street, are being marketed by UK Sotheby’s International for a staggering £19,250 a week – the equivalent of a £1 million a year rent.

They are located in Chateau Denmark, a new development of 55 ‘session rooms’ or apartments, set across 16 mews houses, townhouses and mansion blocks, in the heart of Soho.

New luxury flats are available to rent in London’s Tin Pan Alley in Chateau Denmark (pictured) they will cost a huge £1 million a year

The four two-bedroom deluxe apartments, in Denmark Street, and two smaller Flitcroft apartments, in Flitcroft Street, are being marketed by UK Sotheby’s International for a staggering £19,250 a week

Tin Pan Alley is where the Sex Pistols, the Rolling Stones (pictured outside the Tin Pan Alley Club) and numerous others started out 

Each apartment is furnished with ‘maxi’ bars, giant screens, sound systems and bespoke goodies, such as drum kits or sex toys, whips, and cuffs, as well as a team of butlers on call 24 hours a day.

Some floors are black rubber, creating an industrial feel, dirty laundry goes in a bag with the word ‘Filth’ embroidered on it, and a red neon light outside a door can be switched from ‘SINNING’ to ‘IN’ depending on whether guests are in residence.

‘I think what I love about everything I’ve seen today is that there’s just nothing else quite like this out there,’ agent James Somers told the forthcoming Channel 4 programme Britain’s Most Expensive Homes.

‘Everything from the furniture you’ve used to putting the bath in the bedroom, to your use of lighting and speakers and disco balls. This is just unlike anything else I’ve ever seen, anything else I’ve been into. And that’s really what I love about it.’

It was in Denmark Street that the Sex Pistols once lived, the Rolling Stones recorded their debut album and David Bowie invented Ziggy Stardust.

Once a hotspot for music publishers and songwriters, who recorded in its legendary studio Tin Pan Alley and congregated in the neighbourhood café La Gioconda, it bears a blue plaque signifying its importance to the music industry.

Both rock newspaper New Musical Express and rival magazine Melody Maker began their lives in the street, which was nicknamed Tin Pan Alley after an area in New York, and the cult comic shop Hidden Planet had its home there.

Tin Pan Alley on Denmark Street (pictured in the 1960s) is where that the Sex Pistols once lived, the Rolling Stones recorded their debut album and David Bowie invented Ziggy Stardust

One of the apartments features a centrally positioned four-poster bed with dark wood panelling

Each apartment is furnished with ‘maxi’ bars, giant screens, sound systems, with some also featuring bold artwork and vibrant furniture

In some of the rooms there are bespoke goodies, such as drum kits or sex toys, whips, and cuffs, as well as a team of butlers on call 24 hours a day

A bathroom in one of the apartments features a standalone bathtub next to an antique chair with God Save the Queen written on it

Some of the apartments feature ‘maxi’ bars where residenst can try their hand at making their own cocktails

Some floors in the apartments are made of  black rubber creating an industrial feel

In a nod to the Sex Pistols, who lived in a mews house behind No 6 Denmark Street, another of the apartments is named I Am Anarchy, referencing their most famous track – Johnny Rotton drew caricatures of himself and his band mates on the walls.

Chateau Denmark has been developed by Carrie Wicks, of CAW Ventures, in a style described as ‘punk rock and vintage gothic meet modern psychedelia with a timeless grandeur,’ to pay homage to the street’s heritage.

‘The guys have been sort of trained to be able to do all of this so they can make you a cocktail, said the mother of Made in Chelsea Star Tristan.

‘They pack your bags, they can organise your transport, whether it be, we’ll get you a helicopter, then getting onto your yacht somewhere and also organising anything you want to do while you’re here.’

Britain’s Most Expensive Houses is available to view on catch up on Channel 4

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