The Miss America pageant has scrapped their swimsuit round and will judge contestants on brains and charity work – not beauty.
The huge change to the world famous pageant comes in the wake of the #MeToo movement which has exposed abuse and harassment from men in positions of power across media and politics.
The competition is almost 100 years old and started as a bathing beauty contest in the east coast city of Atlanta.
However the swimsuit section of the pageant has run into opposition in recent years after campaign groups criticised it as outdated.
Former Miss America Gretchen Carlson made the announcement this morning.
"We are no longer a pageant; we are a competition. We will no longer judge our candidates on their outward physical appearance," Carlson told GMA’s Amy Robach. "That means we will no longer have a swimsuit competition."
Carlson said the evening-gown portion of the program will also be revamped. "We’re no longer judging women when they come out in their chosen attire — their evening wear, whatever they choose to do. It’s gonna be what comes out of their mouth that we’re interested in, when they talk about their social impact initiatives."
Carlson won the crown in 1989 and went onto a career in broadcasting, previously working for right-wing outlet Fox News.
She acknowledged "change can sometimes be difficult" with a backlash to the move widely expected.
"We are now open, inclusive and transparent, and I want to inspire thousands of young people across this country to come and be a part of our program," she said, "because we want you and we want to celebrate your accomplishments and your talents."
"We’ve heard from a lot of young women who say we’d love to be a part of your program, but we don’t want to be out there in high heels and a swimsuit," she continued.
"So guess what? You don’t have to do that anymore. You’re welcome. Please come join us."
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