Now the Ploughman’s lunch is cancelled: Fury at ‘woke’ Devon pub as it takes beloved dish off the menu and rebrands it ‘ploughperson’s’ in bid to be gender-neutral
- The Tors pub in Belstone, Devon is offering the ‘ploughperson’s lunch’ for £12.50
- It contains same ingredients as the Ploughman’s – but name is gender-neutral
- A photo of the menu was widely shared on social media and sparked backlash
A ‘woke’ Devon pub has been slammed after taking the Ploughman’s lunch off the menu and rebranding it ‘ploughperson’s’.
The Tors pub in Belstone, Devon offers the dish for £12.50 and it contains all the ingredients from the classic Ploughman’s lunch – cheese, ham, pickled onions, chutney and sourdough bread.
However, it is instead named a ‘ploughperson’s lunch’ with the pub’s landlord saying the name recognises the ‘amazing ladies’ in the local farming community.
The gender-neutral re-brand sparked a backlash on social media as some accused the pub of cancelling a British tradition.
The Tors pub in Belstone, Devon has replaced its Ploughman’s lunch with a more gender-neutral ‘ploughperson’s lunch’
A picture of the pub’s menu, complete with the new name of the dish, was posted on social media by Charlotte Deakins, 36.
She told the Telegraph: ‘Quite frankly, my reaction is that it is pandering and dangerous, unless the pub owners have done it in a tongue-in-cheek manner and I hope they have.
‘The tweet has gained some traction and people are absolutely sick of the nonsense and having to pussyfoot around because of a small minority who are eternally offended.’
Reacting on social media, one person said: ‘Definitely a place to avoid. Ploughperson’s lunch? Even spellcheck won’t accept it.’
Another wrote: ‘Ploughperson…ffs…world’s properly gone mad.’
While a third said: ‘I actually thought this was a joke until I saw their website. Gobsmacked why anyone would change ploughman’s to ploughperson’s, and The Tors Inn, Dartmoor, have the audacity to advertise a ‘traditional pub menu’. One to avoid.’
In response to the outcry, Dicky Harrison, the landlord of The Tors pub, said on Sunday: ‘The menu item was just meant as a bit of tongue in cheek. We live in a farming community with amazing women and men farming the land.
‘It’s just a bit of fun and a nod to the amazing ladies who work the land here. I didn’t think it would cause offence, but in reality, women plough too.’
The Tors pub in Belstone, Devon offers the dish for £12.50 and it contains all the ingredients from the classic Ploughman’s lunch – cheese, ham, pickled onions, chutney and sourdough bread
The ploughman’s lunch is just the latest dish to be renamed in recent months.
In January, Marks & Spencer renamed Midget Gems sweets to Mini Gems after a disability campaigner claimed that their name could offend those with dwarfism.
The chain also changed the name of its canned version of the pornstar martini cocktail to Passion Star Martini, after feminist campaigners complained it was ‘normalising porn’.
Last June, Waitrose rebranded its Kaffir lime leaves following complaints the name was racist.
The word ‘kaffir’ was replaced with ‘makrut’ because the previous term is also a slur used to describe black African people in South Africa.
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