Pies, pasties and sausage roll sales see staggering rise to £1.3b in a year

Sales of pies, pasties and sausage rolls soared to £1.3billion in a year.

The savoury pastry market grew 2.4% in the year to September, analysts Kantar said.

And trade magazine The Grocer said Brits had gorged on an extra 39.1million packs of sausage rolls and Cornish pasties.

Posh meat snacks are also popular with sales of premium products rocketing by 11% despite more people becoming vegan.

Kantar’s Charles McAlindin said: “Premium own label lines have been key to attracting more affluent shoppers, who are responsible for £18.1m of the category’s £30.2m growth.

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“Posher own label pastries accounted for a third of growth in savoury pastries, despite only representing 8% of the market.

“Premium own label hot pies are also growing strongly, with value sales up 55.5%.

“That’s thanks to notable new product development such as premium steak pies from both Aldi and Marks & Spencer.”

Popular treats have included Greggs’ new vegan sausage roll, which led to the bakery chain raising its profit forecast.

Tristan Hogg, boss at posh brand Pieminister, said: “All too often we will grab a ready-made pastry snack wishing a more appetising alternative existed.

“Well now it does. No longer will we need to suffer greasy, soggy pastry.”

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