A MASSIVE fire has broken out at the iconic Jenners building on Edinburgh's Princes Street.
Emergency services scrambled to the scene on Monday morning with up to 40 firefighters from eight fire engines currently tackling the raging inferno.
Shoppers and tourists watched on in horror as fire crews worked to bring the fire under control.
A video posted to social media shows the iconic building, which was a shopping hub and now a popular tourist destination, engulfed in flames as thick with dark smoke billowing out into the street.
The cause of the fire is currently unknown.
At this time, it is unknown if injuries have been reported nor the extent of the damage to the building.
However, unconfirmed sources on the ground claim a firefighter has been injured while attending the scene.
A Scottish Fire and Rescue Service spokesperson said: "We were alerted at 11.29am on Monday, January 23 to reports of a commercial building fire at Rose Street, Edinburgh.
“Operations Control immediately mobilised two appliances to the scene and on arrival firefighters found a building well alight.
“A further eight appliances, including a high reach, were mobilised and crews remain on scene as they work to extinguish the fire. No casualties have been reported.”
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The incident is still ongoing.
Lothian buses have announced a number of bus diversions at North St David Street and South St David Street.
It said: "Due to a road closure buses are unable to serve George Street and South St David Street and are instead diverted via George Street, Frederick Street and Princes Street heading northbound until further notice."
Buses affected include the number 5, 45, 49, 100, 7, 10, 11, and 14.
The building housed Jenners for over 100 years before its closure in May 2020.
It is currently undergoing a four-year, multi-million pound renovation backed by Danish billionaire Anders Holch Povlsen to turn it into a new hotel and leisure facility.
A Police Scotland spokesperson said: "Around 11.35 am on Monday, 23 January 2023, police were called to assist Scottish Fire and Rescue Service with road closures following a fire within a building on South St David Street, Edinburgh.
"Police and emergency services are currently at the scene. A number of roads have been closed in the surrounding area as a result.
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"Please avoid the area if possible and heed advice re alternative routes. No further details at this time."
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