Proud girl, 7, with Down’s syndrome is named new face of Primark

A PROUD seven year-old with Down’s syndrome is the new face of Primark.

Little Francesca Lockwood has been “working” in front of the camera since she was five.


And her star personality has led to modelling jobs with Google, Mothercare and the Early Learning Centre.

Mum Melissa, 43, is thrilled firms are becoming more diverse and said: “It is so important for people in the Down’s community to see people like themselves achieving things in the mainstream. 

“I think the more exposure the better — and Primark is a great platform.”

Melissa, of Rotherham, South Yorks, added: “I love to see Francesca in campaigns. I remember the first time I saw her on a website just how amazing it was.

“However, it was completely topped by seeing her photos in-store. I almost cried when we walked in and she was up on the wall larger than life.

“It was a huge ‘proud mummy’ moment — I couldn’t believe it was my little girl up there. 

“Francesca was so excited, too, and so proud of herself.

“She loves telling people she’s in Primark.

“I’d love for it to be the norm for all types of people to see themselves represented in ad campaigns.”

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