An under-fire restaurant boss has issued a grovelling apology after a no-show diner – whose personal details he shared on social media "out of frustration" – explained why she didn’t turn up.
Emily Quinlan said she couldn’t make her reservation for two at Bully’s, in Cardiff, on Saturday due to "an emergency".
"I’ve had an emergency that I’ve had to attend to and phoning to cancel my booking was the least of my concerns," she raged on Twitter, in response to the restaurant owner sharing her name, mobile number and email address publically.
She added: "Seems like the name of your restaurant is quite fitting."
Manager Russell Bullimore said he was venting his frustration at the no-show and that of a table of six on the same evening when he shared the screenshot, saying it "hurts" family-run businesses when customers fail to show up.
He posted the picture of Emily’s details 26 minutes after her allotted booking time and received a massive backlash from furious Twitter users, before later deleting it.
Emily then responded with her explanation and Russell tweeted a grovelling apology.
"Apologies for last night’s tweet guys. It was fuelled by emotion and for that we can only apologise profusely," he said.
"Please remember that this is a family business run by passion and a strong community spirit.
"We’re not a chain restaurant, we’re an independent that loves what we do."
But, later on the restaurant then appeared to ‘like’ a comment from someone describing Emily as a "selfish cow" and responded with "I haven’t met you but thanks x".
In her full explanation for not attending, furious Emily said she will be telling the Information Commissioner’s office of the incident.
"Your complete lack of professionalism and decorum has clearly lost you a lot of custom already," she said.
"It was a table for two and I highly doubt you lost £400. Maybe you should reconsider the industry in which you work. Absolute joke."
Russell said his growing frustration with no shows and cancellations led to the tweet.
"You take bookings and try and call them back and sometimes you get them and sometimes you don’t," he told our sister site Wales Online . We also got in touch with the restaurant.
"If I don’t get them on the land line I’ll try on my mobile and they’ll answer and often say, ‘Oh I cancelled’ or there’s some excuse, or they’ll just hang up.
"I lose about 12 people a week who book, and it’s about £40 per person. In a year it can add up to £50,000.
"The table of six no-show last night – I rang them and they said I cancelled on Wednesday.
"I know every person who has called, and if they are cancelling I thank them for ringing in time. I am constantly checking my phone, my emails. My phone currently has more ‘no-shows’ listed than actual friends."
Commenting on the data issue specifically, Russell said: "I just think and then do things.
"It’s a mobile number and a name. If someone has a car crash and takes a picture of the car’s number plate they can be ID-d from that.
"I get cold calls all the time because my details are out there."
Bully’s was awarded AA Restaurant of the Year in Wales 2014-15.
Mirror Online has contacted the Information Commissioner’s Office for a statement.
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