Tiny mobile London brewery facing multi-million pound battle with beer giant after naming its pale ale Jupiter | The Sun

A TINY brewery is facing a multi-million pound lawsuit after the world’s leading beer makers threatened legal action.

Beer giants INBev have sent a warning letter to London-based Forest Road Brewing Company who recently launched their new bottled beer 'Jupiter'.

The “cease and desist” letter threatens legal action unless the Brit brewery changes the name of their beer.

Bosses in the East End filed to register the trademark for their 8.7 percent double India pale ale but soon received a legal letter warning them off because drinkers may confuse it with INBev’s 'Jupiler' beer.

Lawyers for ABInbev claim drinkers might confuse the names.

The letter says: ”JUPILER has no meaning and JUPITER is the name of a planet. Therefore there is no conceptual comparison.


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“As a result it is likely to give the impression that the mark Jupiter is part of or connected with our client’s Jupiler trademarks, which is likely to take an unfair advantage of its reputation and fame."

The menacing letter also asks that the Forest Road team “immediately withdraw their trademark application".

It demands they never use or apply to use the name Jupiter or any other name including the word Jupiter.

The London brewery’s founder Pete Brown said: ”We just want to make great local beer for local customers – and reinvest in the community.”

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Peter who has a degree in chemistry and a diploma from the Institute of Brewing said: "It seems absurd that a multi-billion pound business like INBev are threatening us with legal action.

"It would cost us thousands of pounds to defend ourselves – all because they are claiming legal rights over one of the planets.” 

Forest Road Brewing Company became popular in the capital after helping out thirsty customers with a mobile bar during lock-down.

The threat is causing an immediate and angry reaction from beer lovers and other brewers.

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