EXCLUSIVE: Lizzo’s lawsuit ‘will disappoint’ brand bosses and threaten her multimillion dollar body confidence empire… as the $40m star weathers sexual harassment scandal

Lizzo’s body confidence brand is at risk in the wake of lawsuit from former backup dancers who have accused her of sexual harassment.

The singer, 35, is being sued by her ex-dancers, Arianna Davis, Crystal Williams and Noelle Rodriguez, claiming they made her perform sex acts with a banana and that she ‘weight-shames’ all of her dancers privately.

Since soaring to fame with her hits Juice and Good As Hell in 2019, Lizzo has amassed an eye-popping $40million net worth thanks to royalties, touring and also a host of lucrative collaborations and brand deals. 

PR expert Nick Ede revealed to MailOnline that ‘disappointed’ bosses will ‘tread carefully’ due to concerns over her views failing to ‘align’ with their ethos. 

From make-up, to vodka adverts and shapewear, all of Lizzo’s collaborations are centered around her body positivity and feminist brand.  

In the midst of the scandal, the feminist icon now sees her career hanging in the balance after being sued by ex-dancers Arianna, Crystal and Noelle for the slew of allegations.  

Assessing the risks to her brand, Nick has noted how her brand and net worth maybe be impacted. 

He said: ‘Lizzo is a celebrity who has always been appealing to so many because of her inclusive nature and unashamed attitude towards authenticity. She has built up a brand that has millions of fans…

‘This lawsuit will come as a disappointment to many. And she’s seen that with some people unfollowing her on social media and Beyoncé removing her from one of her remixes. Lizzo has put out a statement that measured and considered and assesses the situation…

‘I think ultimately her brand is strong and her hones refreshing and this will allow her to ride the storm but big brands and collaborators will probably tread carefully for a while until the situation is resolved as they want to make sure their brand is protected and not aligned with someone who are not likeminded’. 

So what collaborations has Lizzo got?

Shock: Lizzo’s body confidence brand is at risk in the wake of lawsuit from former backup dancers who have accused her of sexual harassment (Lizzo pictured plugging her Yitty shapewear line) 

Speaking out: Lizzo has caused shock around the showbiz world in the face of the scandal 

Collab: She fronted a Self Esteem campaign for Dove 

2019: Urban Decay make-up

Lizzo joined Joey King, Ezra Miller, Karol G, and CL in the Pretty Different campaign for make-up brand Urban Decay. 

In announcing the campaign, a spokesperson for the Urban Decay Pretty Different is our anthem for fellow makeup junkies who don’t subscribe to beauty standards. 

Wende Zomnir, Urban Decay’s founding partner, said in a press release: ‘It’s our tribute to individuality because everyone is pretty different. It’s our approach to reinventing what it means to be a beauty brand.’

Stunner: Lizzo joined Joey King, Ezra Miller, Karol G, and CL in the Pretty Different campaign for make-up brand Urban Decay

2019:  Absolut Vodka

In 2019, Absolut Vodka collaborated with Lizzo to Absolut Juice™, in a nod to her hit single Juice. 

Brand Director, Regan Clarke said at the time: ‘Absolut Juice is the ripest, juiciest new spirit of the summer – and, in partnership with Lizzo, we’re using the song of the summer to prove just how much the ‘juice’ is worth the squeeze…

‘As Planet Earth’s Favorite Vodka, Absolut values our sustainable production practices, the planet and it’s people – now, with Lizzo, we’re bringing the party to the people with seriously juicy surprises.’

Lizzo added: “When I heard Absolut was launching a new product called, ‘Absolut Juice’ it was like they made it just for me! It’s an honor to celebrate the success of my first single with Absolut’s new product launch and the synergy is almost too perfect…

‘I can’t wait to sip this with my big grrrls all summer and on tour this Fall. We’re taking this on the road ya’ll cuz this Juice is worth the squeeze. Can I get some ice, please?!” 

Living it up: In 2019, Absolut Vodka collaborated with Lizzo to Absolut Juice™, in a nod to her hit single Juice

Cheers! Brand Director, Regan Clarke said at the time: ‘ Absolut Juice is the ripest, juiciest new spirit of the summer – and, in partnership with Lizzo, we’re using the song of the summer to prove just how much the ‘juice’ is worth the squeeze’

2021: Dove’s ‘The Selfie Talk’ Campaign 

In announcing a partnership with Dove, Lizzo set tongues wagging when she shared a pared-back image showing her sitting completely nude.  

Speaking about the collaboration, she said: ‘I love how this generation is so creative in the ways in which they express themselves. It’s really inspiring to see how people are taking their identity and their beauty into their own hands…

‘However, people are struggling with their self-image and self-confidence more than ever. This is amplified by the increasing pressure to show a digitally distorted version of ourselves, reinforcing the idea that our beauty in real life is not good enough or worthy of likes…

‘That’s why the Dove Self-Esteem Project and I want you to have ‘The Selfie Talk’ with a young person in your life. It’s happening to young people everywhere, so let’s talk about it.’ 

Here she is: In announcing a partnership with Dove, Lizzo set tongues wagging when she shared a pared-back image showing her sitting completely nude

2022: Yitty shapewear

Following in the footsteps of Kim Kardashian’s shapewear SKIMS, Lizzo collaborated with Fabletics to launch Yitty – shapewear ranging from XXS to 6X. 

Speaking about the collection, she said: ‘I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.’ 

She went on: ”From the start, the vision for YITTY was to make sure nobody felt ashamed, that nobody felt left out and that everyone could be a part of the brand…

‘We want to make people feel sexy, confident and beautiful in their own bodies. ‘ We literally saw YITTY bring tears to people’s eyes’.

Praise: Following in the footsteps of Kim Kardashian’s shapewear SKIMS, Lizzo collaborated with Fabletics to launch Yitty – shapewear ranging from XXS to 6X

Itty Yitty: Speaking about the collection, she said: ‘I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I decided to take on the challenge of allowing women to feel unapologetically good about themselves again’

2022: Google Pixel 

Ahead of the Super Bowl, Google revealed Lizzo would be in an advert for the brand’s Real Tone advert – to highlight the Google Pixel camera. 

While performing her track If You Love Me, the advert showed off the camera quality and the ability to highlight tone and skin colour. 

Google CMO Lorraine Twohil said: ‘We partnered with award-winning artist Lizzo, who truly embodies the spirit of our campaign by always being her authentic self, unapologetically’. 

Ring ring: Ahead of the Super Bowl, Google revealed Lizzo would be in an advert for the brand’s Real Tone advert – to highlight the Google Pixel camera

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