While This Morning host Holly Willoughby may have been snubbed in the presenting category of the NTAs 2022, the star is doing very well for herself with her new company Wylde Moon.
Now, it appears her brand could expand as a source has teased she could be moving over to the US to gain even more success with her crystals and sound baths.
An insider said told The Sun: “Holly’s made no secret that she has been inspired by Gwyneth Paltrow. The only problem is that’s just a bit hippy-ish for the viewers who have been watching her day in, day out."
They continued: “These are hard times. All this airy-fairy stuff just doesn’t chime with regular people. The great thing about Holly was she could wear high-street brands and look a million dollars, all while having a laugh.”
Holly’s launch also tallied with the publication of her memoir Reflections and the launch of her podcast By The Light Of The Moon.
While some fans might not be keen, PR guru Ed Hopkins believes her new found image could be part of a clever plan to take her into A-list America.
He said: “Holly is taking a big risk by tapping into a completely different demographic, but the way she portrays herself is very likeable.
“It’s a wise move and it could take her to next-level stardom. She’s still huge in the UK, but this could make her famous overseas as well. America would love someone like her.”
Last week, Holly took to her Instagram and shared a picture of herself looking chic, and lying on her back, while posing in a swimming pool – in a little white dress.
She captioned it: “August is one of the most blissful times of the year where I get to stop for a moment and just be. It’s a time for calm; to replenish our internal energy stores and as such @wyldemoon brings you The 'Bliss' Edition”.
“Explore the realms of true adventure with this month's WYLDE Woman, @lucysheps who’s made it her mission to chart the uncharted, walk the un-walked and challenge the unchallenged.” she continued.
She added: “WYLDE Energy tells you which crystals will soak up and store this glorious summer energy, and our WYLDE Style and Beauty experts have been inspired by the blissful simplicity of summer with sun-kissed makeup, heatless hair-styling, face serums and the perfect LWD (little white dress)!”
A couple of celebrities could not contain their excitement, and were quick to comment as ex-Saturdays singer, Rochelle Humes commented: “Unreal," using the in love emoji.
The I Can See Your Voice judge, Alison Hammond said: “Just wow!!” using the heart emoji, while Christine Lampard commented using the fire emoji.
Holly spoke out about her wellness brand Wylde Moon last year as she launched the website selling £42 perfumes and £250 necklaces.
And, in an Instagram post to announce the business she wrote: “In creating Wylde Moon for you, I’ve filled a need in me.
The former presenter of The Voice ended her post by adding: “I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.”
The brand, which lists the moon as one of its employees, caused mixed emotions among her usual fans. One posted: “It’s all gorgeous, especially the moon and star necklace. Just way too expensive for the average person to buy."
Another wrote: “Far too expensive Holly . . . sorry we don’t have your money!”
READ MORE:
Holly Willoughby shows off much longer hair in new pics during This Morning summer break
This £5 blush stick is responsible for Holly Willoughby's youthful glow
Holly Willoughby teases cute home feature she's planned for beloved dog Bailey
Make-up free Holly Willoughby stuns as she soaks up the sun in strapless bikini
Get exclusive celebrity stories and shoots straight to your inbox with OK!'s daily newsletter
Source: Read Full Article