The UK Official Charts has literally made it official, after announcing that LadBaby has done it again and secured a fifth Christmas number one.
The husband and wife duo, Mark and Roxanne Hoyle, who are behind the internet pseudonyms, LadBaby and LadBabyMum have made history as they become the first act in the Official Charts history to have five consecutive number one Christmas singles. They’ve even beaten Liverpool legends The Beatles in the process, who held the title non-consecutively in 1963, 1964, 1965 and 1967.
For weeks now, the couple have been tirelessly campaigning on their socials, encouraging their followers to download the single, Feed Aid. The track, which features Money Saving Expert, Martin Lewis is actually a parody of the Band Aid classic, with the lyrics adapted to reflect the current cost of living crisis.
It also stars an array of pop star lookalikes to add a comedic edge, including Robbie Williams, Elton John, Stormzy, Adele, and one of the five Beatles they won against, Sir Paul McCartney. has
According to the singles chart, the track has “shifted a total of over 65,000 chart units and delivered the fastest-selling single of 2022 to date.”
Profits from the single will be split equally between the Band Aid Trust, which aims to prevent or relieve poverty, plus provide overseas aid and famine relief, and the food bank charity, The Trussell Trust.
Speaking about their historic achievement, LadBaby told the Official Charts: “I can’t quite believe it! We’re Number 1! The charity has made it five years in a row. How have we done this again?
“Thank you to all the people who have downloaded, all the people who believed in us and brought a bit of Christmas magic,” he added. “We love you all. Yes mate!”
Previously, the comedy duo have hit the Christmas top spot with their other singles, We Built This City (2018), I Love Sausage Rolls (2019), Don’t Stop Me Eatin’ (2020) and the Ed Sheeran and Elton John collaboration Sausage Rolls For Everyone (2021).
While it’s obviously a massive achievement for the couple, who will no doubt be preparing for next year’s number one, it’s also a win for the charity, who feared that 2022 would be “the most challenging winter [the] food bank network has ever faced.”
Martin Lewis has even been promoting the song, as he shared a still from the video with his 730K followers earlier this month.
“The need to help and support people struggling across the UK is profound,” he typed.
“Hopefully this LadBaby song and their lyrics will raise some cash and awareness.”
While the hard work has certainly paid off, the number one has been made even more special as it coincides with the 70th anniversary year of the Official Singles Chart.
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