Mohammed Aqra, the American Dubai-based entrepreneur, is widely regarded as the most influential figure in the strategies around the business of fashion and its collaborations with industry giants.
The under-30 young genius strategist who is charming the media and the creative world has managed to reshuffle industries and overwrite rules. What goes around in his mind is probably a video game of breaking the rules, achieving milestones, and modifying genes to breed new versions of alliances and brands.
In January 2021, Aqra became one of the founding members of the first-ever Men’s Arab Fashion Week, which made a significant hit globally as soon as it got launched for the first time in the history of the Arab World. Aqra, at the center of all the action, is a vital player in the fashion industry. He got appointed as the Chief Strategy Officer of the Arab Fashion Council at 25, making him one of the youngest to occupy such an important role for an international authority. His role at the Arab Fashion Council includes drawing with the board the short-term and long-term strategies to meet the council’s mission of shaping the fashion industry in the Arab region by developing the creative economy sector in the 22 Arabic countries.
Igniting the partnership between the Federation de la Haute Couture et de la Mode, the French body that coordinates Paris Fashion Week, and the Arab Fashion Council hosts an exclusive showroom & presentation on the official Paris Fashion Week calendar where the Arab designers’ are able to connect with international buyers and media.
A significant part of Aqra’s strategy is building global collaborations between fashion brands and multinationals. The young strategist has shown muscles in being able to create an impactful narrative around each aspect across various industries. Finding synergies between different and incompatible industries is a puzzle that Aqra enjoys solving — implying massive-scale brand collaborations with giants such as Microsoft, Mattel, Nikon, META, Epson, BIC, Xbox, DHL, Aramex, Schwarzkopf Professional, and Etihad Airways.
It is hard to guess who is next in line, but certainly, the sky is the limit in his world of no limits.
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