The Golden State is rolling out a new system to report and find missing Black children and women … it’s completely separate from an Amber Alert and it’s already causing backlash.

Folks in California are outraged over the new statewide alert system — dubbed the “Ebony Alert” and backed by State Senator Steven Bradford — reacting to the first-of-its-kind law as another form of segregation.

Governor Gavin Newsom recently signed a bill into law creating the “Ebony Alert,” which goes into effect Jan. 1 and will be used for Black people between the ages of 12 and 25 who are missing, plus young Black women who are reported missing.

The “Ebony Alert” is similar to the Amber Alert … as it calls for local law enforcement to notify the California Highway Patrol if they need help finding lost children … with lawmakers saying it also encourages media to report on missing Black people.

Problem is … the reaction on the internet is there should NOT be separate alert systems for missing children based on race, with some saying folks claiming the change is “a way for authorities to decide how fast they want to respond” and others saying some groups will straight-up ignore “Ebony Alerts” altogether.

California lawmakers are being ripped for not thinking this through, and there are people wondering if there are going to be other alerts for different races too … with one user proposing “the ‘Juan Alert’ for the Hispanic people that go missing.”

It’s the second controversial bill Newsom signed into law recently … joining Mario Lopez‘s hated “Skittles Ban.”

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