Stella McCartney is plunged into row over trademark 'S' symbol

Help! Stella McCartney is plunged into row over trademark ‘S’ symbol with retailer Schou

She leads a dazzling life, dividing her time between a £18 million residence in Notting Hill and a Georgian farmhouse deep in the Worcestershire countryside.

But don’t assume Stella McCartney has everything her own way. Indeed, I can disclose that the award-winning fashion designer — the younger of Sir Paul McCartney’s two daughters by his late first wife, Linda — has been plunged into what threatens to be a protracted legal battle.

The confrontation stems from an application Stella’s company, Stella McCartney Limited, submitted this year to the Intellectual Property Office in London.

Its aim is to prevent the theft or copying of names, inventions and designs.

Stella, 51, sought to trademark a symbol featuring two ‘S’s in a circle. Her application included a list of products in which this trademark might be used, ranging from make-up to clothing, as well as jewellery, gym bags, yoga mats and even hot‑water bottle covers.

Stella McCartney (pictured in 2019) has been plunged into what threatens to be a protracted legal battle

The confrontation stems from an application Stella’s company, Stella McCartney Limited, (pictured) submitted this year to the Intellectual Property Office in London


Stella, 51, sought to trademark a symbol featuring two ‘S’s in a circle, (pictured left) but her application has prompted an objection by Schou (logo pictured on right) — Scandinavia’s largest retailer of ‘non-food items’

But her application has prompted an objection by Schou — Scandinavia’s largest retailer of ‘non-food items’.

Established in 1912, the company takes its name from its founder, Johannes Schou, and now encompasses interior design, kitchenware, tools and machinery, and has offices not only in the Schou family’s native Denmark but in Norway, Sweden, Finland, Germany and even China.

It’s difficult to say if there’s any chance of the two sides reaching a settlement.

‘We are unfortunately unable to comment,’ says Anne Moirez from CMS Cameron McKenna Nabarro Olswang, the legal firm assisting Stella.

Schou, which is now being run by the fourth generation of the family, did not respond to a request for comment.

It’s a record of longevity that Stella’s firm would surely be proud to emulate. In 2021 it reported a £32 million annual loss.

A royal butler once felt out of place when the former Prince of Wales — now King Charles — took palace chores into his own hands while hosting TV star Sarah Greene. The former Blue Presenter, 65, reveals. 

‘Halfway through the interview, he went: “Just hold it right there. Would you like a cup of coffee?” 

‘His butler came in and I had to explain where the future King had gone, to which he replied: “When will he understand that it’s me who makes the coffee and him that does the Princing?”’ 


Actress Nancy Carroll (left) has criticised the PM over a garden party he hosted for the National Theatre at No 10 in July. Carroll, 48, says Rishi Sunak (left) ‘was talking about how proud they were of their arts policy’

It’s no secret Rishi Sunak has a hectic schedule — but actress Nancy Carroll has little tolerance for it.

The Crown star has criticised the PM over a garden party he hosted for the National Theatre at No 10 in July. Carroll, 48, says Mr Sunak ‘was talking about how proud they were of their arts policy’. She adds: ‘And then the camera switched off, and he was there talking to one of his aides and I heard him say: “Right, five minutes, whistle-stop.” ’

She concludes: ‘He’s a very busy man but I thought: “OK, it confirmed my deep, deep dislike of you.” ’

Sophie’s news? A 13-mile run!

She once trained for a half-marathon shortly after giving birth and now BBC star Sophie Raworth is seeing the fruits of her labour.

While most teenagers would rather be lying on a sun lounger by the pool, the athletic newsreader was joined on the starting line by her eldest daughter Ella, 19 — taking part in her first half-marathon.

Proud Sophie, 55, shared a picture of the pair online, revealing: ‘[It was] A very hilly half marathon on the Isle of Wight with my daughter. She won her category. I won mine. It was a good day out and a great course with sea views.’

Jude Law (pictured) was part of North London’s hedonistic ‘Primrose Hill set’. So, imagine the shock among the group when they found out his real name is David Jude Heyworth Law

Movie heart-throb Jude Law was part of North London’s hedonistic ‘Primrose Hill set’.

So, imagine the shock among the group when they found out his real name is David Jude Heyworth Law.

‘It just makes it so unsexy,’ says former Hollyoaks star Davinia Taylor who played Jude Cunningham and later named her son after her character.

‘People used to say to me, “Is he called Jude after Jude Law?” and I said no, because Jude Law’s actually called Dave,’ she tells the Blethered podcast with Sean McDonald.

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