A $13 DRESS from Aldi has gone viral because it reportedly looks good on everybody.
The dress, which has sold out almost instantly, has been featured on Good Morning America and even had women traveling for hours in hopes of finding it in an Aldi store.
The grocery store’s Serra Ladies Front Knot Dress retails for just $12.99 and had been applauded for its flattering fit.
Speaking on Good Morning America, Passionate Penny Pincher blog manager Jamie Miles said: "Aldi fashion tends to be super figure friendly.
“So it's not only geared toward one specific body type.
“Everybody can pull off the cardigans, the sweatshirt dresses, the little rain booties, but also the price is crazy affordable.
“You are getting slip-on shoes that look like name brand for $7.99 instead of $40."
But Miles said there is also an urgency about shopping at Aldi.
"If you go the day after they restock the shelves, that sweatshirt dress or that holiday dress might not be there anymore," she said.
"So there's an urgency to get there while you can still get it. The limited release, I think, makes it really popular."
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That urgency reportedly sent women, including GMA’s Lori Begamotto, driving for hours to try to find it.
Some women traveled to multiple Aldi stores in hopes of finding one of the coveted dresses.
An Aldi spokesperson told GMA: "Though only available in stores for a week or two, the Serra Ladies Front Knot Dress was a hit with Aldi customers all over the U.S. as it flew off our shelves.
“We intentionally release a limited amount of these new food and non-food items to see how they resonate with customers — and it's clear that this dress was a hit.
“We love how fans responded to the festive $13 dress and look forward to introducing more unexpected finds in 2023."
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