A BEAUTY lover has shared her thoughts on the latest Primark make-up line – and not everything's a hit.

With its affordable prices, Primark has long been a favourite for many bargain-hunting fashionistas and beauty lovers.


Full of dupes for high-end cult favourites, such as its copy for the iconic Hoola bronzer, the store is definitely not the one to sleep on.

One person to give Primark's beauty range a go has been the make-up fan, Alex Pavlova, who regularly shares stunning tutorials and reviews on TikTok.

After going viral sharing her bargain hunt at TkMaxx, she was back at it again – this time, doing a full face of Primark beauty products.

Armed with a pack full of goodies, Alex was ready to put the items to test.

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First up on the list was a stunning lipstick which from the packaging could be passed as a dupe for the iconic Pillow Talk by Charlotte Tilbury.

But unlike its more high-end sister, Primark's version was slightly darker in colour and also had a satin finish.

''The formulas are similar. Not dupes though.''

Nonetheless, despite not being an exact replica, Alex was pleased with the result.

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''I actually really liked Primark one,'' she wrote in the comments.

Finishing off her stunning make-up look, the UK-based beauty enthusiast then proceeded to apply some mascara.

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Retailing at just £3, the product is a whopping £22 cheaper than Pillow Talk mascara by the cult favourite brand.

But whilst the sleek and chic packaging was very similar and the wand separated the lashes, Alex noted there was not much volume.

Next up was the most adorable blush with a heart print – and not only was it pretty, according to the whizz, but the powder product also mixed well and was of ''awesome quality''.

Last – but certainly not least – was highlighter in a stunning champagne shade, which Alex had bagged for just £4.

''Just look at the highlighter! The pigment!

''Are you kidding me? Just wow,'' the couldn't get over how good the product was.




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