BEAUTY fans are rushing to Boots to bag a new anti-ageing product which leaves the skin looking “flawless.” 

The cream is by No7 and claims to be “so powerful” it banishes wrinkles and slims the face within a week.

Fans have hailed the cream as “the best anti-ageing” formula which is designed to reduce visibility of fine lines and wrinkles. 

The No7 Laboratories Firming Booster, which costs £34.95, is said to be the brand’s most concentrated firming serum to date. 

The brand claims that it will target those areas prone to sagging. 

Many shoppers couldn’t help but leave some fantastic reviews on the product.

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One reviewer left five stars, and wrote: "Best serum I have found – 3 x strength of normal no 7 serums. I am on my 5th tube. It lasts well." 

A second person added: "Definitely makes a difference. I can't bring myself to buy anything else now."

Somebody else said of the firming cream: "I love the no 7 firming booster. It really helps firm skin."

A third wrote: "I bought this thinking I was throwing away £35 (I did have a £10 off voucher though), but to my absolute amazement it does work and my jawline looks much better, as do my cheeks. 

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“It’s so good I’m going to buy another one using another £10 off voucher while it’s valid.

"I’ve been looking for a product to firm up my sagging jawline and this definitely does the job. I highly recommend it.

“I’m also using the retinol eye cream which is also working but not as effectively as this product.”

Another beauty fan said: "So powerful. Goes great with the line corrector and dark spot corrector.

“Seems like a lot of steps but each serum targets the individual issue. Skin feels tight and less saggy, my lines and dark spots are improving so well! All three are a must.”

Whilst another shopper said: “Improved firmness and tightening of loose skin are noticed quickly. Really like this product.”

It seemed that so many anti-ageing fans couldn’t get enough as the comments section was flooded with positive feedback.

Another Boots reviewer said: "I gave this product a try and I must say I am gladly surprised. The next morning my skin was flawless."

And a anti-ageing fan said: “Works wonders. I’ve been using this serum for a couple of weeks now and absolutely love it.

"I’ve noticed my skin is so soft and feels tighter. Hopefully it makes me look younger also lol. Would definitely recommend it."

Another explained how they have been using the product for two weeks and their routine with it.

They said: "I've used this product for 2 weeks now and I'm really impressed with the results. I've always prided myself on a nice complexion but age was starting to show. I saw good results from day 1 of starting to use this product. I apply it straight after my shower then apply No7 daily moisturiser. 

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“I'm really impressed with the results, my complexion is glowing again and is lovely and soft to touch. 

“I really can't comprehend the negative comments on this product but maybe it's just not suited for them and their skin type."

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