THEY'VE recently been crowned the UK's cheapest supermarket – so it's hardly surprising Aldi is a firm favourite with customers.

Not only do they offer affordable essentials, but the store has also really created a name for themselves through their bargain 'dupe' versions of big name brand items.

Here, Julie Ashfield, Managing Director of Buying at Aldi, shares a selection of the brand's best dupe buys to save you an absolute fortune.

She says: "At Aldi, we’re focused on offering amazing low prices every day, and were recently crowned the UK’s Cheapest Supermarket 2022 for the second year running by consumer champion, Which?.

"Switching from high-end, and normally expensive products to our own-brand goods can save hundreds of pounds a year.

"From food and drink to beauty and homewares, our products come at a fantastic discount compared to other supermarkets."

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Love it or hate it

Now more than ever given the cost of living crisis, every penny matters, and customers can save 50 per cent by buying Aldi essentials compared to big name brands.

Julie says: "Our everyday food essentials such as Mighty Yeast Extract (£1.89, 240g) and Nordpak (£2.19, 500g) could save shoppers up to 51 per cent compared to Marmite and Lurpak.

"These always fly off the shelves, without fail."

A bunny bargain

Aldi also have seasonal offerings too, including Lindt Easter bunny alternative.

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Julie says: "The Moser Roth Milk Hazelnut Chocolate Bunny (£1.49, 125g) comes in cheaper than the Swiss rabbit range by Lindt, currently priced £2.75 from Tesco.

"This returning item is very popular and ideal for those on a budget this Easter."

Scent-sational

Aldi also do a fantastic range of homeware.

Julie says: "Our candles offer customers a real bargain.

"Shoppers can save a whopping 94 per cent (£51.51) when opting for Aldi’s Hotel Collection No3 Pomegranate Candle (£3.49, 335g).

"This is in comparison to the similar ‘Pomegranate Noir’ scent from premium brand, Jo Malone."

Cheers to that

Aldi shoppers also always get amazing quality wine at affordable prices.

Julie says: "The Organic Prosecco (£7.99, 75cl) is a best-seller.

"It's highly praised by shoppers and experts alike and was even crowned ‘best sparking’ at this year’s Woman & Home Wine Awards.

"Compared to other organic alternatives on the market, shoppers could save up to £5.00 per bottle."

Gin-tastic

Aldi's seasonal spirits also prove popular – especially when there’s a gifting occasion. 

Julie says: "Our Haysmith’s London Dry Gin (£14.99, 70cl) has been noted as a great alternative to Sipsmith."

Beauty buys

Hero products within Aldi's core beauty range include the Caviar Night Cream (£7.99, 50ml), and continue to prove extremely popular.

Julie says: "It's received over 700 five-star reviews for quality and price.

"Shoppers can save an impressive 98 per cent (£442.01) compared to luxury skincare brand, La Prairie."

Fantastic fragrances

Finally, the store's perfume offering is also extremely popular, with the hashtag #AldiPerfume surpassing 1.5M views on TikTok alone.

Julie says: "Our range of iconic fragrances have an established fan following.

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"This year, we brought back our Hotel Collection Eau de Parfums (£4.99, 50ml) which have an incredible saving compared to the likes of Tom Ford."

The discount supermarket is selling its own version of the popular Tom Ford Tobacco Vanille Eau De Parfum for a whopping £205 less.

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