John Legend‘s learned that easy actions can make a difference to saving our planet. So this year, he joined forces with Kiehl’s for its ongoing Kiehl’s Made Better campaign to spread the message to fans.
“Kiehl’s has been making wonderful products for years. Now, they’re committed to using more sustainable packaging, natural ingredients and to support environmental causes, which I am glad to see,” Legend, 40, tells PEOPLE.
To help further the brand’s efforts, Legend is helping reintroduce Kiehl’s number one, customer favorite face mask, made better than ever before. “I’m really inspired by the story behind the main ingredient of the mask — Amazonian White Clay — which is fairly traded and collected by local families near the Amazon River in Northern Brazil,” he says. “Kiehl’s provides economic support to the community.”
For the award-winning musician, the decision to team up with the brand was an easy one, especially now being a father to 2-year-old daughter Luna and 10-month-old son Miles. “This partnership is all about making choices today that leave the world a better place for my kids and future generations,” Legend says.
Besides formulating the deep cleansing face mask with fairly traded ingredients, the brand also uses repurposed coffee bean bag fiber and post-consumer waste for the top label and 30 percent post-consumer recycled plastic for the jar. Plus, in honor of Earth Day 2019, Kiehl’s will donate 100 percent of net profits, up to $25,000, of the limited edition mask to the Earth Day Network, which will support the organization’s campaign, The Great Global Clean Up.
“Sustainability is making choices, big or small, every day that leave the planet healthier than we found it,” Legend says. “And it isn’t hard to be eco-conscious. We can make a big difference with the products we buy.”
The musicians has already starting passing on his sustainable lifestyle onto his children, so they can begin to do the same.
“Luna knows the word recycling already!” he says. “There’s a recycling bin right next to our trash can and she knows certain things go in the recycling bin, so people can use them again.”
Buy It! Kiehl's Made Better x John Legend Limited Edition Rare Earth Deep Pore Cleansing Mask, $25; kiehls.com
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