Cash App is one of the simplest and easiest ways to transfer payments to anyone, like your mom sending you $50 for groceries or your best friend giving back that $15 they borrowed. For designer and 2022 CFDA nominee Laquan Smith, the #1 finance app served as a helpful tool in his early career, and now, he’s sewing together fashion with finance closer than ever before.
Last fall, the mobile banking app collaborated with Megan Thee Stallion for the three-part Hot Girl Enterprise collection. A year later, LaQuan Smith for Cash by Cash App is the fourth installment to the app’s retail commerce and the first collaboration with a luxury label. The capsule collection features four signature pieces, including a bomber jacket, leggings, bodysuit, and catsuit, all designed in black featuring Cash App’s customary green for stitching. The grunge-like capsule pays homage to Smith’s NYC roots, aiming to bring a red-carpet lifestyle to everyday lives. “In the same way that Cash App is making finance more relatable, this collection is about the relatable side of my designs – it’s an effortless, everyday, iconic luxury,” Smith said in a statement.
Before Smith became one of the most acclaimed designers today, in 2013, he was just another label building up a name and brand, leaning on Cash App to get paid for his work – now he’s giving back. Through the partnership, proceeds from the collection will donate to Year Up, nonprofit aiding young adults with the resources and support to grant them opportunities for growth within their careers and higher education.
“A large part of Cash App’s brand ethos is around empowering financial independence, creativity, and self-expression,” said Cash App’s Head of Marketing and Brand Catherine Ferdon in a statement. “We have long admired LaQuan’s confident aesthetic, and he is the perfect partner to help us defy consumer expectations and bridge the gap between fashion and finance.”
LaQuan Smith for Cash by Cash App is available now to shop online, with prices ranging from $150 to $350. Shoppers utilizing Cash App Pay will receive an additional 25% discount. If you’ve ever wanted to get your hands on a Laquan Smith design, this rare capsule is the best time to open your mobile wallet. Shop the collection here.
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