BACK in the 1990s, footballers like Alan Shearer and Michael Owen were our biggest stars, earning thousands a week for their fancy footwork and cup-scoring goals. 

Two decades on, it’s their gorgeous daughters taking centre stage and, incredibly, they’re earning even more than their dads did.

Our teens and tweens idolise the girls’ luxe lifestyles and follow their every move as they make a mint influencing our wardrobes and wildest dreams.

According to Culture and Brand Expert Nick Ede, the footie daughters have a sweet deal thanks to their dads.

“The girls are using their famous surnames to get lucrative deals and they’re savvy savers,” he reveals. “They’re still at home, their holidays are free and they’re making money in their sleep.” 

We’ve picked out our most famous footie offspring, and how they’re raking in their millions.

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Gemma Owen

42-year-old Michael Owen – now a footie pundit) earned £10,000 a week playing for Liverpool back in the 90s, but his reality star daughter beats his bank balance tenfold.

Gemma captured our hearts as a toddler in her tiny Newcastle kit. 

Now 19, she’s been crowned the most eligible woman in Britain by Tatler and is thought to make about £1,000 a second for any 30-second TikTok clip she posts in paid partnership with a brand. 

This summer she showed off her bikini body on Love Island, coupling up with fishmonger Luca Bish. 

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The former international dressage rider and OG Beachwear business owner – who still lives at the £4 million family home in Wales – boasts two million followers on Instagram and signed a six-figure deal to become the new face of Pretty Little Thing. 

“Gemma is the number one football offspring,” says Nick. “She’s become a bona-fide celeb thanks to Love Island and she’ll be a successful reality star, influencer and model.”

Hollie Shearer

Ex-Newcastle striker Alan Shearer’s daughter Hollie is now a rising music star with a whopping 15,000 monthly Spotify subscribers.

The country singer has a host of celebrity fans including Ant and Dec and Gogglebox star Scarlett Moffatt, who rate her songs – like her cover of Will Young’s Leave Right Now. 

The Saturday Night Takeaway Duo commented on her single Love You Better: “Love it! Nice work Hol.”

Hollie’s found love with England rugby pro Joe Marchant and shares her luxe life – including bikini snaps and five-star beach breaks – with over 340,000 TikTok fans.

Lilly-Ella Gerrard

Steven Gerrard was one of Liverpool’s most famous players and captain of the England team. 

At just 18, his daughter Lilly-Ella is quite the influencer and caught our attention by allegedly dating the son of Irish drug cartel boss, Lee Byrne.

The teen model is already a hit in the fashion world having signed deals with Boohoo, along with White Tiger Clothing and nightwear brand The Sleepover Club.

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Lilly’s Instagram fame is on the up, with almost 200,000 fans following her rich-kid life from private jets to Ibiza parties. 

“Watch out Gemma Owen – Lilly’s hot on her heels as one to watch,” says Nick. “She has all the credentials to be a big star in the future.” 

Bianca Gascoigne

Ex-England midfielder Paul adopted Bianca after marrying her mum Sheryl in 1996.

Now 36, she’s on par on the fame scale. The former glamour model has an impressive CV, having starred on Love Island, Celebrity Big Brother, Come Dine with Me and Celebrity Coach Trip. 

She even won a celebrity special of Gladiators in 2008. 

You’ll spot Bianca on daytime shows like Loose Women and This Morning. 

Alicia Scholes

Former England and Man United midfielder Paul Scholes has raised a sporty daughter, who plays centre and wing-attack for England’s U-21 netball team. 

21-year-old Alicia has followed in her father’s fitness footsteps, running Scholes Gym in Manchester, and also earns a tidy sum from sponsorship deals with the likes of Gymshark. 

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“Heavily into her fitness she could be a strong contender to go down the Khloe Kardashian route and have big fanbase who look to her for fitness advice and looks,” explains Nick. 

Matilde Mourinho 

Daughter of former Chelsea manager Jose Mourinho, 26-year-old Matilde owns a self-named jewellery business using lab-grounds diamonds and recycled gold. 

Fans pay up to £1,800 for her bling, which rap star Stormzy sported in his video for Mel Made Me Do It. 

Matilde won ‘emerging brand of the year’ at the Professional Jeweller Awards, and loves to show off her Louis Vuitton handbags on social media. 

Carla Ginola 

Former Newcastle, Spurs and Everton midfielder David Ginola appeared on I’m A Celebrity in 2021, and his 28-year-old daughter Carla is catching our eye on the fashion scene.

The French model and influencer studied International Business at Regent’s University in London and has since worked with major fashion brands like Intimissimi and Zadig & Voltaire. 

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Carla, who calls herself a ‘digital communications manager’, shares her life with almost half a million Instagram fans – recently spotted at Paris Fashion Week, the French Open and living the sweet life on a gondola in Venice. 

“Carla is an edgy star,” says Nick. “Her father was a hit in the jungle so new fans will be following her and her family.”

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