PEOPLE are rushing to buy a £10 Amazon product that makes sleeping on a plane comfortable – even if you cop the middle seat.
This inflatable travel pillow has been dubbed a game-changer by holidaymakers who struggle to get comfy during their journey.
That's because this is no ordinary travel pillow that you panic buy at the airport.
The conventional design has been given a major overhaul to ensure that travellers can get some shut-eye no matter where they sit.
This new take on travel pillows adopts an entirely different shape than typical ones, to offer up an alternative way of resting.
It has multiple holes for people to slot their face and arms into, supporting your head, neck, back and shoulders at the same time.
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Exhausted jet setters can plonk their face in the centre, similar to the hole in a massage table, to block out any distractions that may interrupt their sleep.
It sits at a 45-degree angle so travellers can tilt their heads forward without straining their necks on the plane.
As well as this, the arm placement area is designed to give holidaymakers a proper resting spot for their limbs.
This entry point also doubles as a slot where you can sneak your phone, tablet or other gadgets into.
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It means you can scroll to your heart's content without the fear of prying eyes.
The travel pillow's curved shape is also a natural fit for the abdominal area, providing support and comfort for better quality sleep.
But buyers can work out what position works best for them, even while cramped between passengers on a jumbo jet.
The inflatable pillow is currently on sale on Amazon for as little as £10, which is a small price to pay for a pleasant snooze on a plane.
TikToker @anniesright told her 252,000 followers the purchase was "so worth it" as it made her 13-hour flight much easier.
She shared a clip showing her blowing up the inflatable travel pillow onboard a plane as she sat in the middle seat.
After blowing it up, which she said took just 30 seconds, Annie gave social media users a demonstration of how the product works.
She grinned while jokingly showing the view of her face from inside, which told her followers all they needed to know.
The product has been flying off the shelves since the TikTok star gave it her stamp of approval.
She told her supporters: "I wasn't sure if I'd like it and omg it's SO worth it! Total upgrade.
"I usually put my head on the tray table so here I'm at least higher up a little.
"People keep saying they would pass out blowing it up but because of the holes, it inflates super quick.
"I keep it deflated until it's ready to use. I attached mine to my personal items."
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Annie revealed that her mother had also trialled the travel pillow for the first time during their lengthy plane journey.
Her mum also gave the product the thumbs up.
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