A SUPERMARKET clothing brand has unveiled the first ever dynamic changing room where customers can test out clothes on a treadmill.

The machinery was set up for people to try on outfits and move in them, giving a realistic impression of how they’d feel and look when going about daily life in the get-up.

The ultimate fitting room experience also included body confidence workshops to teach customers how to treat life like a catwalk.

It comes after a poll of 2,000 adults found 48 per cent avoid trying on clothes in changing rooms due to the tight spaces (20 per cent) and feeling insecure (15 per cent).

Drag Queen and former RuPaul’s contestant, Kitty Scott-Claus, who teamed up with Tu clothing to create the pop up, said: “Body confidence is so important, and I want people to share how I feel as a Drag Queen, empowered and happy, strutting their own confidence with pride.

“Changing rooms can be a scary place and you need to feel good about yourself. It's important, babes.”

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The research also found 65 per cent like to move around when trying on clothes to make sure they feel confident in them.

As a result, customers have raised their arms above their head to test for comfort (30 per cent), squatted or sat down to make sure clothing isn’t too revealing (21 per cent) and even danced to ensure items don’t ride up (13 per cent) when trying them on.

But six in 10 said standing still in a changing room often doesn’t do an outfit any justice.

Reasons for this included being unable to test out how clothes look in reality (47 per cent), the lighting being different to natural light (41 per cent) and struggling to understand how the items make them feel (33 per cent).

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When trying on garments, shoppers take an average of four minutes to decide whether to keep them or not, but people typically return 20 per cent of the items they buy.

And a piece of clothing must be worn three times before knowing whether they actually like it or not.

The study also revealed 45 per rent struggle with their body confidence, due to not liking the shape of their figure (42 per cent), believing clothes never look like they do on the hanger (30 per cent) and comparing themselves to others they see online (25 per cent).

Body parts Brits worry about the most when trying on clothes are their stomach (38 per cent), legs (19 per cent) and bum (18 per cent).

But two thirds said feeling good in clothes improves their confidence (66 per cent).

Those polled, via OnePoll, believe the ideal fitting room would feature lots of space to move around in (43 per cent), curtains or a door that closes tight so no one can see in (40 per cent) and mirrors with different angles (36 per cent).

Tu’s director of clothing, Emma Benjafield, said: “The experiment showed what a difference it can make to customers when trying on clothes and being able to move like they would in real life.

“While it was a fun event, there was also an important meaning behind it as we know that many people struggle with body confidence and how you feel in clothing can have a huge impact on that.

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“Finding clothes that make you feel good and allow you to move with confidence is just as important as finding right shapes, colours and materials for you, and means you can walk out the door feeling great on the inside as well as the outside.

“It was great teaming up with Kitty to inspire people to try on clothes and see them in a different light.”

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