This Valentine’s Day looks set to be the sauciest yet – with millions shunning fancy meals out for fun antics at home.

A poll of 2,000 adults who celebrate 14th February has revealed this year three in 10 are eschewing a traditional date for a night of wooing and romance at home.

More than four in 10 (44 per cent) always use this day as an opportunity to show their partner how much they love them, with 17 per cent planning to get creative with the likes of toys or role play to spice up their evening.

The study found when it comes to gifts, 68 per cent want to spend money on their loved one – despite the cost-of-living crisis – with the average Valentine’s Day enthusiast anticipating spending £43.97.

This is an increase of 13 per cent in spending in 2022, and 16 per cent more than in 2021. 

The research, commissioned by JD Williams, also found ladies will splash less cash than men, who anticipate spending an average of £54 compared to the £36 women have budgeted for.

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Flowers, chocolate, and an evening meal top the list of gift choices for both sexes, and of those who plan to buy underwear, 54 per cent are purchasing it to wear as a surprise for their other half on the big day.

Esme Stone at JD Williams said: "In the last few years we've all had a lesson in the virtues of staying indoors, and for many romantic Brits, cuddling up with their other half this Valentine's Day just makes sense.

“With everyone being more money conscious, as well as the cold temperatures outside, it’s not a huge surprise that ‘in’ seems to be the new ‘out’.”

It also emerged 48 per cent are now turning to romance as a cheaper way of having fun, as the cost-of-living crisis forces the purse strings to be tightened. 

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With people having to make certain cutbacks on things, including subscriptions (23 per cent), eating out (49 per cent) and even heating (39 per cent), it’s no wonder sparks are being reignited in people’s homes.

Of those who don’t believe in grand gestures, 83 per cent think there are different ways to show love and affection for their other half.

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A fifth are more likely to have sex on Valentine’s Day in comparison to any other day – with this being true for 31 per cent of singletons who are casually dating.

And 41 per cent of all adults polled wish they had more time under the sheets than they currently do with this being a desire for four in 10 married people.

Only 17 per cent are good at being spontaneous in their relationship – with men more so than women – as 44 per cent would like to be more impulsive when it comes to their love life.

Three in 10 women polled via OnePoll will wear sexy or expensive lingerie for the benefit of who they are with, with 26 per cent claiming age has helped them become more confident in the bedroom.

However, 34 per cent are comfortable within their own skin and 29 per cent will put on nice underwear to give themselves a confidence boost – whether they are in a relationship or not.

Of those who do this, 36 per cent are currently single and not actively dating while 42 per cent do have a partner, believing self-love is still important when in a relationship.

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