AN increasing number of supermarket chains are flogging merchandise to advertise their stores.
And the latest to join the likes of Greggs, Lidl and Aldi is Tesco.
Shoppers have rushed online after spotting the popular supermarket selling garments and accessories promoting its ex-Tesco Value range – complete with the distinctive blue-and-white striped logo.
And just like the Tesco Value range, which was launched in 1993 as the brand for lower tier Tesco products, the items on sale are just as cheap.
Taking to money-saving Facebook group Extreme Couponing and Bargains UK, a man named Joshua Everitt shared several snaps of the items he stumbled upon during a recent visit to his local branch.
He goes on to note that a long-sleeved jumper retails at £10, while a T-shirt or bag is £5 each.
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The post has since racked up hundreds of likes and comments – with many people asking the same question.
"Why? They don't even sell Tesco Value stuff anymore," asked one, referencing the fact it's since re-branded as Everyday Value.
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A second replied: "It's a classic!"
A third chimed in: "It must make it vintage then."
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Meanwhile, a fourth joked: "No thanks! They might think I'm staff."
But elsewhere, others were totally complimentary of the Tesco Value merchandise and eager to snap it up.
"I was thinking this too, but then is it any different from wearing.
BOSS, ARMANI, Nike, Adidas," questioned one.
Another agreed: "No different to Primark selling Gregg’s/Fanta/ Cheetos.
"Lidl selling their own branded clothes and Aldi too.
"I wouldn’t personally buy any of them. Each to their own."
A further added: "How miserable are most commenting on here?
"Depressing reading the comments!
"I find it amusing, fair play to Tesco, they a business after all!
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"If you don't like, don't buy, it is very simple!"
And one more added: "I LIKE them!"
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