Spend enough time in Midtown around the lunch hour, and you’ll start to see a pattern — and we don’t mean gingham, though sometimes that’s involved too.
A viral Instagram account celebrates the “Midtown Uniform” for professional young men: button-down Oxford shirts, slacks and, most importantly, a vest.
The account, @midtownuniform, features post after post of the look, and has racked up 10.5K followers since its creation in September.
The Instagram was started by a Los Angeles transplant in his 20s, who admits he still sports his own regional uniform: “skinny jeans, Vans and a tee.” But when he moved to Murray Hill and started working in NoMad, the trend took him by surprise.
“My girlfriend and I were having beers at El Rio Grande in Murray Hill and saw literally 10 dudes wearing the uniform,” the creator, who prefers to stay anonymous, tells The Post.
“Every day on my walk to work I noticed the same look over and over: dudes in button-downs, vests, slacks, loafers, coiffed hair. I think it was the outsider’s perspective that brought the idea to life.”
He started snapping pictures of the many occurrences of the Midtown Uniform and adding funny meme captions. Now, he mostly gets submissions from followers — “so if you find yourself in Murray Hill, get your phone ready.”
If you find yourself wearing the Midtown Uniform, prepare yourself for instant fame.
“If someone sees themselves on the account and doesn’t want their photo up, I take it down right away,” the founder says. “But to be honest, most of these guys (and girls) are proud uniform wearers. Most people love to see their friends on there.”
BuzzFeed’s Katie Notopoulos calls the get-up a “power vest,” and even tested it out in her own professional life to see if it would impart the same level of confident entitlement that its typical user possesses. (Spoiler: it didn’t.) Eric Daman, the costume designer for the power vest-heavy show “Billions,” tells BuzzFeed that the look captures a type of loyalty similar to how “Scottish clans have their own tartan.”
Midtown Uniform’s creator says, “It’s a status thing . . . Like these dudes want to fit into a certain club. It’s a fraternity-like culture. Whether that’s good or bad is for people to decide.”
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