Viewers left in tears at a heartwarming Christmas advert for a pub in Northern Ireland featuring a lonely elderly man who finally finds company – and say it’s giving John Lewis ‘a run for its money’

• The ad from Charlie’s Bar in Enniskillen has more than 16.4k likes on Instagram
• READ MORE: John Lewis gives huge boost to UK businesses as sales for Venus flytraps skyrocket following release of heartwarming Christmas commercial

A heartwarming Christmas advert from a pub in Northern Ireland has left viewers in tears as they say it gives John Lewis a ‘run for its money’.

The video, from Charlie’s Bar in Enniskillen, County Fermanagh, Northern Ireland, tells the tale of a lonely older gentleman who finds company in two kind strangers after their adorable dog brings them together.

The clip has more than 16,400 likes on Instagram, more than 1 million views on X, and is set to a moving rendition of People Help the People by Birdy.

It begins with a shot of an elderly man walking to the cemetery to visit a grave, where he has a reflective moment while putting some flowers down.

We can then see him walking along the road, hoping for a friendly face or a chat, only to be dismissed in the busy clamour of people immersed in their own lives.

A heartwarming Christmas ad from a pub has left viewers in tears as they say it gives John Lewis – known for tearjerking festive campaigns – a ‘run for its money’

In one instance, two girls walk past him as they laugh together. Elsewhere, a man reading a newspaper lifts it up higher to avoid speaking with him.

A young couple with a dog then walk past, only to see their pooch enticed by a pub on the street – Charlie’s Bar.

They decide to go in, and hold the door open for the old man – who gladly accepts and enters the cosy watering hole.

He sits down on his own to enjoy a pint of Guinness, while the pair from earlier get some drinks at the bar.

However, soon enough their cute four-legged friend runs over to the man sitting by himself.

He welcomes the enthusiastic company, petting the dog as it lets it sit next to him. 

The couple, delighted by their friendly pet, ask if they can sit with the man – to which he readily agrees, and the trio enjoy a cheerful conversation together.

The sweet video – which is filmed and edited by Aoife Teague – ends on a quote from at W. B. Yeats poem: ‘There are no strangers here, only friends you haven’t yet met.’

A post shared by Irish Traditional Live Music Pub, Enniskillen (@charliesbarenniskillen)

The video, from Charlie’s Bar in Enniskillen, County Fermanagh, Northern Ireland, tells the tale of a lonely older gentleman who finds company in two kind strangers after their adorable dog brings them together

The clip has more than 16,400 likes, and is set to a moving rendition of People Help the People by Birdy

‘Christmas can be such a joyful time for some and painfully hard for others. One things for sure – you’ll always receive a warm welcome when you walk through our doors,’ the caption read.

‘We will be open on Christmas Day, so if you are alone this festive season, drop in for a chat.’

The clip has raked up hundreds of comments, with people admitting to shedding tears and praising the heartwarming message. 

‘No why has this made me cry,’ one penned. 

The sweet video- which is filmed and edited by Aoife Teague – ends on a quote from at W. B. Yeats poem: ‘There are no strangers here, only friends you haven’t yet met’

The clip has raked up hundreds of comments, with people admitting to shedding tears and praising the heartwarming message 

‘Me who is absolutely not a crier definitely cried at this,’ a second admitted. ‘The elderly are my absolute soft spot. Christmas is a really hard day for many, it’s important to check in on those who are alone. Especially if they had a bereavement this year.’

Another praised: ‘Beautifully done and such an amazing message’. 

Others said the advert will give John Lewis’s Venus fly-trap 2022 campaign ‘a run for its money’. 

Elsewhere one comment said: ‘I can’t believe I’m crying at an ad for a pub! This is brilliant.’

‘Fabulous & what a message reminding people to wake up, be aware of people in their surroundings,’ another remarked.

‘A big hello & smile can make someone’s day & not be afraid to make small talk with strangers… especially our older generation.’

Charlie’s Bar calls itself an ‘Irish Traditional Live Music Pub’ and has more than 23,900 followers on Instagram.

It also boasts a host of accolades, including Community Pub of the Year ’23, Tripadvisor Travellers’ Choice Award ’22 & ’23 and Ulster Pub of the Year ’22.

According to its website, the pub opened in 1944 and is the ‘oldest family run bar in the town, now in its third generation’.

They boast a ‘warm, traditional, friendly atmosphere’, promising guests a ‘proper Fermanagh Welcome’.

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