Aldi takes on cult beauty brand Urban Decay with copycat palettes

Aldi takes on cult beauty brand Urban Decay with copycat eye shadow palettes that are £34 CHEAPER than the real thing

  • Aldi announced release of its Naturals Eyeshadow Palettes costing £5.99 each
  • They admit the product was ‘inspired’ by Urban Decay Naked Palettes (£39.50)
  • The cruelty-free palettes from the German chain each feature 12 neutral shades
  • Recently sparked a sales frenzy with its Liz Earle hot cloth cleanser dupe 

It has already conquered purse-friendly food, booze and even clothing.

And now Aldi has set its sights on affordable cosmetics after releasing an eye shadow palette to rival pricier designer offerings.

The supermarket giant has announced the release of its Naturals Eyeshadow Palettes next month, a snip at £5.99 each.

Aldi bosses admit the product was ‘inspired’ by Urban Decay Naked Palettes (£39.50) – a favourite among beauty bloggers – despite being around 84 per cent cheaper than the real thing.

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Beauty on a budget: The supermarket giant has announced the release of its Naturals Eyeshadow Palettes next month, a snip at £5.99 each

The original: Aldi bosses admit the palette was ‘inspired’ by Urban Decay Naked Palettes (pictured), a favourite among beauty bloggers, despite being 84 per cent cheaper

The cruelty-free palettes from the German chain come in two varieties and each palette features 12 neutral shades that they claim will work for every skin tone.

The shimmering gold packaging also includes a dual-sided brush designed for easy application and a large mirror for on-the-go touch-ups.

According to Aldi, the ‘easy to blend, lightweight formula’ feels natural on the skin and provides a perfectly smooth finish.  

Those who want to get their hands on the budget-friendly beauty products can pre-order them online from Sunday 13th May or pick them up in store from Thursday 17th May. 

However, as with all products in Aldi’s Specialbuys range, they are likely to sell out quickly.

Sales frenzy? The cruelty-free palettes from the German chain come in two varieties and each palette features 12 neutral shades that they claim will work for every skin tone

It’s not the first time Aldi has sparked a sales frenzy with its copycat versions of sellout beauty products; it February it announced plans to restock its Lacura Hot Cloth Cleanser, following its sellout success last November.

Such was its popularity last year, savvy shoppers are still flogging tubes of the cleanser on eBay for three times its original price. 

With its £3.99 price tag, fans could buy six of Aldi’s Lacura Hot Cloth Cleansers and still have change left over for the same price as Liz Earle’s Cleanse and Polish (£26, 200ml) – a saving of 85 per cent. 

When it first hit shelves last year, beauty fans were impressed by its ability to gently soften, tone and purify the skin thanks to its combination of rosemary, chamomile, cocoa butter and eucalyptus oil.  

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