I'm A Celebrity has returned for series 21 and the 19th-century Gwrych Castle has returned as the location of camp for a second time.
The star-studded line up, including music producer Naughty Boy who nearly quit the ITV show before being sent 'sign', have to endure the cold weather at the camp in Wales along with winning stars at Bushtucker Trials to earn meals for their team.
Meanwhile in previous series celebrities have smoked on camera, including Coronation Street star Jenny McAlpine and Kerry Katona, but cigarettes have not been seen on-screen during the current show.
However celebrities are allowed to smoke and have a specific area to go to which is off-camera and so does not feature in the edits.
Meanwhile The Sun reported that celebrities are allegedly given cigarettes by producers at the camp in the Grade I-listed Welsh castle.
The source said: “As for the cigs, you’d have thought the celebrities had been stranded on a desert island the way they clamour for them."
However an spokesman for I'm A Celebrity…Get Me Out Of Here declined to comment when approached by OK!
It comes after viewers have been left disappointed with this year's celebrity line-up following Sunday night's hotly-anticipated launch episode.
The line-up for this year's series includes Richard Madeley, Frankie Bridge, Arlene Phillips, David Ginola, Danny Miller, Snoochie Shy, Kadeena Cox, Matty Lee, Naughty Boy and Louise Minchin.
However, the public couldn't help but make their dissatisfaction known as they revealed they had "no idea" who most of the line-up was.
Others even said that the popular ITV show hosts Ant McPartlin and Declan Donnelly were the "only celebrities" on the show, set in Wales this year compared to its usual Australian setting.
"Spot the famous person… #ImACeleb," one person tweeted.
Another wrote: "As they introduced them, they got less and less famous #ImACeleb," while a third asked: "Who are these people? #ImACeleb."
"This is the least famous lineup there has ever been on #ImACeleb," another added.
Another humoured: "When even Google can't explain who some of these people are #ImACeleb," while someone added: "The celebs trying to work out who each other are #ImACeleb."
"Only celebrities this year are ant & dec apparently," another frustrated viewer tweeted.
Despite the viewers' concerns about the lack of celebrities, the show started with a bang with a series of tasks and challenges.
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