Asda’s affordable adaptive clothing range adds new styles in collaboration with Children in Need

Last September, George at ASDA became the first supermarket clothing range to launch its very own collection of adaptive clothing, which was designed to support independent dressing for those with disabilities.

The initial range focussed on those with sensory needs, with theEasy On Easy Wear school uniform rangewhich helped keep young people happy and comfortable all day long whilst at school.

After the success of its September launch, George at ASDA added some additional items to the collection back in February which catered for all ages from babies to adults, and now it’s expanded its range to support even more specific needs.

The latest items were produced in support of BBC Children in Need, with the collection of casualwear designed to work for a whole host of different needs and circumstances.

Cut out details make medical needs like feeding tubes easier to manage, whilst soft-touch fabrics help avoid irritation for those with sensory needs.

George’s Buying Manager Vicki Radford said: “We continue to build on our adaptive wear collection every year, learning from our customers what they need specifically for their children, and how we can make them feel more comfortable. We want these pieces to be competitively priced and affordable and allow their children to wear fun cool clothes the same as their friends.”

The latest additions to the adaptive wear collection include official Children in Need T-shirts, which have an eye-catching design done by illustrator Liz Pichon of Tom Gates fame.

The tees are 100% soft-to-touch cotton and are sensory friendly, with soft thread seams for extra comfort to avoid any irritation against the wearer's skin, an ech item has had the fabric care and size labels removed, with a printed version in its place to make sure there are no irritants for those with sensory needs.

The T-shirt range feature a whole host of different designs, such as the Children In Need Black Braille Graphic T-Shirt, £10 here.

There are also long sleeved versions, like the Children In Need Pudsey Easy On Official Top, £3.20 here (was £4), which has a discreet feeding tube hole in the front, and the Children In Need Pudsey Braille and Sign Language Top, £3.20 here (was £4), which has an easy fastening across the shoulders.

Several of the sweatshirts and T-shirts have the same hidden hook and loop fasteners on necklines, which makes them easy to slip on and off, whilst joggers have a higher back and longer leg design to make sure they have a level waistband and perfect leg length, even when sat down.

The Children In Need Easy On Adaptive Pudsey Sweatshirt and Joggers, £9.60 here (was £12), also have a soft ribbed neckline, hook and loop shoulders for easy removing, as well as on the ankles to allow for leg braces or additional supportive needs, with the ensemble available right up to age 16 years.

For children up to four years, the Children In Need Easy On Adaptive Pudsey Bodysuit, £4.50 here, has a discreet cut out slip at the front to be adaptive for medical needs like feeding tubes, whilst the envelope neckline and press stud fastening makes dressing easier.

Shop George at ASDA’s full range of East On Adaptive Clothinghereand check out the full Children in Need collectionhere . You can also shop other adaptive and sensory-friendly clothing ranges from brands likeJohn Lewis, and Marks & Spencer, who has both aKid’s Easy Dressing Rangeand a completeAdaptive Range.

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