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Balenciaga condemned child abuse in its second apology for a BDSM-inspired ad campaign after Kim Kardashian said she was “re-evaluating” her relationship with the brand.

“We would like to address the controversies surrounding our recent ad campaigns. We strongly condemn child abuse; it was never our intent to include it in our narrative,” the statement began.

“The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility.”

The statement goes on to say its decision to feature children with the plush bears dressed in “BDSM-inspired outfits” was a “wrong choice,” and the “responsibility for this lies with Balenciaga alone.”

The luxe retailer then explained that “third parties” supplied the documents for the ad that included the Supreme Court ruling about child pornography, which is why Balenciaga is now suing them for “reckless negligence.”

Balenciaga doubled down on its apology over its holiday ad campaign.

Balenciaga

Balenciaga doubled down on its apology over its holiday ad campaign.

Balenciaga

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