Cadbury apologises for issues with Roses chocolate tubs

Cadbury apologises as fans complain they’re not getting enough of their favourites in tubs – as some claim the Orange Creme has vanished completely!

  • Cadbury’s tweet sparked a back and forth thread where customers fumed
  • READ MORE: Fans outraged as they spot controversial limited edition Cadbury chocolate for sale – as one rants: ‘This makes me want to abandon society’ 

Chocolate giant Cadbury has come under fire from shoppers for unevenly distributing Roses chocolates in its tubs.

The tin contains nine different varieties of chocolate, but shoppers across the UK have been complaining about the selection with several claiming that the Orange Cremes are completely absent. 

One disgruntled user vented on X, formerly Twitter: ‘Where are the tangy orange chocolates? They’re my faves’.

Cadbury was quick to respond and explained: ‘Sorry about that! The tins are filled at random, so we have no control over the contents of individual tins’. 

Others have complained about getting fewer of the strawberry flavour, while there’s also been rumblings over little or no caramels in the tub – and it’s not the first time customers have grumbled in the run up to Christmas. 

Cadbury was quick to respond and explained: ‘Sorry about that! The tins are filled at random, so we have no control over the contents of individual tins’, but the user wasn’t impressed

Consumer group Which? previously analysed the contents of 600-650 gram tubs of Celebrations, Heroes, Quality Street and Roses – and established the code of the spread of treats inside. 

They found that for every nine Dairy Milk chocolates there were only four Fudges and four Truffles.  

Separate research by marketing firm iProspectUK polled 560 people on their top treats from Cadbury, Heroes, Quality Street, Roses and Celebrations and then analysed how often the most popular varieties appeared.

They found what Country Fudge was the most common in a box of Roses, while the Truffle and Orange Creme came at the bottom.  

The user, who posted a picture of her Roses selection wasn’t satisfied with the manufacturer’s response: ‘That’s a shame as [it’s] never happened before. 

‘Will go to Quality Street and hope for a more even distribution with them’, she threatened.  

Researchers counted, sorted and weighed almost 1,300 chocolates (12.9kgs) from the UK’s most popular Christmas tins after asking people what their favourites were in each box. The results revealed the most popular sweets were not among the most abundant

The disgruntled user sparked an angry thread where other customers shared similar experiences and fumed together. 

A different user of the platform asked the chocolate giant: ‘Imagine my sadness to open these last night and have no tangy orange creme and only seven strawberry cremes. 

‘Well gutted. Come on Cadbury UK, pull your act together’, she finished. The chocolatier responded with the exact same apology it previously issued. 

The frustrated user responded: ‘Filled at random, okay I understand, but the tub in question was bought with six others at the same time and four in total were passed out to family members’.  

They continued: ‘All four had no orange cremes so you can’t put that down to random filling surely?’

Another user on X, formerly known as Twitter penned: ‘I didn’t get any orange cremes either in my box. Think they need to up their quality control. I know it’s random but to not have any is shocking’.

Chocolate giant Cadbury is known to rack up plenty of sales during the Christmas period with its iconic Roses tin, but frustrated foodies on X have spotted an issue with this year’s tubs

The chocolates were named after company director Dorothy Cadbury, who was also a botanist, growing roses in the Bournville factory’s gardens.

Flavours curently available in the UK and Ireland are Golden Barrel, Caramel, Country Fudge, Hazel in Caramel, Hazel Whirl, Strawberry Dream, Tangy Orange Creme,  Signature Truffle and Cadbury Dairy Milk Chunk.

A 550g tub retails for £5 at Sainsbury’s but is also available in a 290g carton for £4 at the same supermarket, but the chocolate is often subject to deals.

There are around over 60 chocolates in the larger tubs and 90 in the smaller carton.

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