For its new “Calvins or Nothing” campaign, Calvin Klein has enlisted Maya Hawke.
Maya Hawke who is the daughter of Ethan Hawke and Uma Thurman, joins a long list of CK stars who have also stripped down to their Calvins for a campaign. Last year, Pete Davidson and Machine Gun Kelly took it all off for a CK Instagram Live for a cheeky bit of fun.
During the live stream, Davidson and Kelly appeared to jokingly participate in a spicy photoshoot wearing their Calvin Klein briefs.
In the video, the pair first took turns posing on a white couch. Davidson lounged across the couch with his pants around his knees, explaining, “I was gonna go for one of these. Be very casual about it.”
The two men then posed together, including one where Davidson perched on the couch as Kelly poured popcorn into his mouth.
Just last month, Kate Moss’ daughter, Lila Moss, starred in a Calvin Klein ad of her own, where she re-created her mom’s famous campaign. Photographed and directed by Alasdair McLellan, the campaign captured Lila in modern yet classic ensembles. For one look, she wore a black tank top with hip-hugging jeans that revealed the waistband of her CK logo undergarments. Her second look was elevated with a sheer black button-down layered over a bra styled with black jeans, according to PEOPLE.
As noted in a statement from the brand, the images “nod to the stripped-back images the brand is known for, capturing each talent’s true confidence.”
Calvin Klein has tapped Maya Hawke to star in its latest underwear campaign, called “Calvins or Nothing,” which releases Tuesday. Hawke appears in the campaign along with Belgian professional footballer, Romelu Lukaku.
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The campaign shots in question were directed and photographed by Gray Sorrenti. In addition to Tuesday marking the global release of the Sorrenti-captured campaign images, it also marks the day the latest Calvin Klein pieces are made available to the public. New to the lineup with this drop are an updated Embossed Icon, a refreshed Modern Cotton silhouette, and the minimalism-focused designs of CK Black.
“The campaign reflects the elevated, considered designs of its latest underwear collection and channels the brand’s minimal, impactful aesthetic,” the fashion brand said in a statement. “The images and videos convey the brand’s signature style, strongly rooted in sensuality.”
This is Maya Hawke’s latest campaign in the fashion world. She previously teamed with AllSaints in 2016, working with the brand to present its new collection with a short film. She’s also worked with Zac Posen, modeling the designer’s spring 2019 collection in a campaign photographed by Gia Coppola.
“They were wary of the public life side of acting and the difficulties of that. They also tried to protect me from falling into acting,” she said. “They wanted to ensure I had a strong enough backbone, my own passion for it and work ethic. They didn’t want to cart me along every red carpet or have me do bit-parts in their movies.”
“Once I was old enough, and it was clear they were my choices, they were very supportive,” she said.
Maya Hawke is best known for her breakout role in Netflix’s “Stranger Things,” joining the cast in its third season. She also recently appeared in projects like Netflix’s “Fear Street,” “Do Revenge” and “Mainstream.” Hawke is also the daughter of Uma Thurman and Ethan Hawke.
In a 2019 interview with WWD, Hawke spoke about her parents’ impact on starting out her career.
“It makes [for] more expectations and it makes it so that people doubt your intentions and your ability and your place, but the truth is that you just have to work hard and hopefully you learn your place,” she said.
“And there are all kinds of ways that it helps you get a foot in the door, but you’re going to get booted out the door if, once you’re in, you suck.”
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Sources: WWD, PEOPLE
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